{"id":"mkt-x-marketplace-listing-bullets","track":"marketing","audience":"small-business","category":"social-content","technique":"grounding","title":"Write marketplace listing bullets that match the care label","free":false,"task":"You sell hand-thrown mugs from Kilnworks Pottery on an online marketplace, and the listing needs feature bullets. Write at most 4 bullets, each in the shape Label: detail, under 18 words. Use only facts from the spec, say hand-wash only (not dishwasher safe), and use plain text with no intro.","materialLabel":"Product spec (attached to your prompt automatically)","material":"KILNWORKS POTTERY - \"Ridge Mug\" listing spec\n\nSize: 14 oz\nMaterial: stoneware, fired to cone 6\nGlaze: speckled oat or deep teal; each mug varies slightly\nHandle: fits 3 fingers\nCare: HAND-WASH ONLY. The glaze crazes in the dishwasher (we tested 20 cycles). Microwave safe.\n-> Old listing said \"dishwasher and microwave safe\". That was wrong. Customers have returned crazed mugs.\nMade in: our studio in Asheville, NC\nShips: in 3-5 business days, double-boxed\n\nCompetitor listings all say \"lead-free\" - our glazes are lead-free per supplier spec sheets, OK to say.\nDo NOT say \"food-safe certified\" - no certification, just supplier specs.","rules":[{"type":"maxBullets","max":4},{"type":"plainText"}],"mistakes":[{"title":"Copying the old listing","why":"\"Dishwasher and microwave safe\" is a stock mug line, and it's in the notes.","fix":"Add: \"Hand-wash only. Never say dishwasher safe.\"","checks":["r1"]},{"title":"Adding certifications","why":"The AI adds \"food-safe certified\" to sound trustworthy.","fix":"Add: \"Only spec facts. Never food-safe certified.\"","checks":["r2"]},{"title":"No bullet shape","why":"The AI writes bullets with all-caps labels and long sentences.","fix":"Show it: \"Size: 14 oz stoneware, under 14 words.\"","checks":["r0"]},{"title":"Too many bullets","why":"The AI writes 7 bullets plus an intro, in bold.","fix":"Add: \"At most 4 bullets, plain text, no intro.\"","checks":["maxBullets","plainText"]}],"promptHints":[{"label":"Limits the bullets","patterns":["\\b(4|four)\\b.{0,15}bullet","bullet.{0,20}\\b(4|four)\\b"]},{"label":"Sets the bullet shape","patterns":["label:","label.{0,10}detail"]},{"label":"Gets the care right","patterns":["hand-?wash","dishwasher"]},{"label":"Rules out certifications","patterns":["certif","only (the )?spec"]},{"label":"Asks for plain text","patterns":["plain","no bold","no intro"]}],"hint":"Care instructions are where listings go wrong and returns come from. Tell the AI the corrected care line, the bullet shape and what not to claim.","rubricLabels":["Each bullet follows 'Label: detail' and is under 18 words","Says hand-wash only (microwave safe is fine) and never says dishwasher safe","Uses only spec facts (14 oz, stoneware, glazes, 3-finger handle, Asheville studio, shipping) and never says food-safe certified; there is no intro or closing line"]}