{"id":"mkt-x-mealkit-personas-from-survey","track":"marketing","audience":"marketing","category":"data","technique":"grounding","title":"Build two customer personas from raw survey answers","free":false,"task":"You're turning survey answers for Sprout Box, a family meal-kit service, into personas for the creative team. You need exactly 2 personas, each written as 4 plain lines: Name - who they are, Goal:, Frustration: and Quote: (copied word for word from a customer answer). Under 120 words total, plain text. Use only the survey, invent no ages, incomes or stats, and leave out the staff pilot answer.","materialLabel":"Survey export (attached to your prompt automatically)","material":"SPROUT BOX - Open-ended survey, Oct (customers who've ordered 3+ boxes)\n\nR1 (parent of 3, both parents work): \"Weeknights are a blur. I need dinner on the table in 30 minutes or we end up ordering pizza again.\"\nR2 (parent of 2): \"The kids actually help cook now. That's the part I didn't expect to love.\"\nR3 (parent of 3): \"I hate the guilt of throwing out vegetables I bought with good intentions.\"\nR4 (single dad, 1 kid, shared custody): \"Half the week it's just me. I wish I could order 2 servings some weeks and 4 the others.\"\nR5 (parent of 2): \"Honestly the boxes pile up. So much cardboard.\"\nR6 (parent of 4): \"Thirty minutes is a lie for the fish recipes. More like 50.\"\nR7 (single mom, 2 kids): \"I want to switch sizes week to week without calling customer service.\"\nR8 [STAFF PILOT - Sprout Box employee, exclude from customer research]: \"Best meal kit on the market, my family is obsessed!\"\n\nTallies (from the survey tool):\n- 61% mention weeknight time as the main reason they subscribe\n- 23% mention food waste\n- 14% mention flexible serving sizes\n\nAnalyst note: two clear groups. Busy two-parent households (time + waste) and solo or shared-custody parents (flexible sizes).","rules":[{"type":"maxWords","max":120},{"type":"plainText"}],"mistakes":[{"title":"Asking for \"personas\"","why":"The AI writes long persona sheets with demographics, hobbies and bold headings.","fix":"Set the shape: \"Exactly 2 personas, 4 lines each: Name, Goal, Frustration, Quote.\"","checks":["r0","maxWords"]},{"title":"Letting it fill in the blanks","why":"AI makes up ages, incomes and jobs to make personas feel real.","fix":"Add: \"Use only the survey. No ages, incomes or jobs that aren't in it.\"","checks":["r2"]},{"title":"Not protecting the quotes","why":"The AI tidies up quotes or grabs the glowing staff answer.","fix":"Add: \"Quotes word for word from customers R1-R7. Skip R8, it's staff.\"","checks":["r1"]},{"title":"Trusting the AI to count words","why":"Persona sheets run long, and AI miscounts its own words.","fix":"Cap each line: \"Each line under 12 words.\"","checks":["maxWords"]},{"title":"Getting markdown","why":"Personas come back with bold names and headings.","fix":"Add: \"Plain text, no bold or headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Says how many personas","patterns":["\\b(2|two)\\b.{0,20}persona"]},{"label":"Sets the line shape","patterns":["goal","frustration","quote"]},{"label":"Keeps quotes exact","patterns":["word for word","verbatim","exact"]},{"label":"Excludes the staff answer","patterns":["staff","r8","employee","pilot"]},{"label":"Stops invented details","patterns":["only (the )?(survey|answers|facts)","no (ages|income|invent)","don't (invent|make up)"]}],"hint":"AI pads personas with made-up details and tidies quotes. Give it the exact 4-line shape, tell it to quote word for word, and point out the answer that isn't a customer.","rubricLabels":["Has exactly 2 personas, each with a name line plus lines labeled Goal:, Frustration: and Quote:","Each Quote is copied word for word from a customer answer (R1 to R7), and neither persona uses the staff pilot quote (R8)","Invents nothing: no ages, incomes, job titles, cities or numbers that aren't in the survey, and the two personas match the analyst's two groups (busy two-parent household; solo or shared-custody parent)"]}