{"id":"mkt-x-messaging-pillars-proof","track":"marketing","audience":"marketing","category":"brainstorming","technique":"grounding","title":"Write messaging pillars, each backed by approved proof","free":false,"task":"You're drafting the messaging framework for Hearthline, a home energy audit company. Write exactly 3 numbered pillars in the shape Pillar name: proof point, with the pillar name under 4 words and the proof point copied from the approved list. Don't use the rejected stat, and reply with only the plain-text list.","materialLabel":"Messaging notes (attached to your prompt automatically)","material":"HEARTHLINE - messaging framework workshop notes\n\nThemes the team agreed on:\n1. Lower bills\n2. Comfort (no drafty rooms)\n3. Trusted experts in your home\n\nApproved proof points (legal reviewed):\n- Customers who did all recommended fixes cut heating bills by an average of 18% (n=410 homes, 2025)\n- 9 in 10 customers said rooms felt less drafty after fixes (post-visit survey, n=650)\n- Every auditor is BPI-certified and background-checked\n\nRejected:\n- \"Save up to 40% on energy bills\" - one outlier home; legal rejected it\n- \"Best-rated in the state\" - no source\n\nNotes:\n- Pillar names should be short enough for a slide header.\n- One proof point per pillar.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Using the rejected stat","why":"\"Up to 40%\" is the most exciting number in the notes.","fix":"Add: \"Only approved proof. Never 40% or best-rated.\"","checks":["r2"]},{"title":"Vague proof","why":"The AI writes \"proven savings\" without the number.","fix":"Add: \"Copy each proof point from the approved list.\"","checks":["r1"]},{"title":"Long pillar names","why":"The AI writes slogan-length pillar names.","fix":"Add: \"Pillar names under 4 words.\"","checks":["r0"]},{"title":"Getting a framework doc","why":"The AI writes a full framework with bold sections.","fix":"Add: \"Exactly 3 numbered lines, plain text.\"","checks":["numberedItems","plainText"]}],"promptHints":[{"label":"Sets the line shape","patterns":["pillar name:","proof point"]},{"label":"Uses approved proof","patterns":["approved","18%","9 in 10","bpi"]},{"label":"Rules out the rejected stat","patterns":["40%","rejected","best-rated"]},{"label":"Says how many","patterns":["\\b(3|three)\\b.{0,20}pillars","exactly \\d+"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Pillars need proof, and only some proof is approved. Give the AI the shape, the approved list and the stat legal killed.","rubricLabels":["Has 3 pillars for lower bills, comfort and trusted experts, each in the shape Pillar name: proof point, with pillar names under 4 words","Each proof point matches an approved one (18% average heating bill cut, n=410; 9 in 10 less drafty, n=650; BPI-certified and background-checked auditors)","Never uses up to 40% or best-rated, and the reply is only the numbered list"]}