{"id":"mkt-x-movers-ad-pairs-claims","track":"marketing","audience":"small-business","category":"social-content","technique":"grounding","title":"Write ad pairs for a moving company without false credentials","free":false,"task":"You own Steady Hands Moving and are writing social ads. Write exactly 3 numbered pairs in the shape Headline | Description, with the headline under 8 words and the description under 20 words. Only claim credentials you actually have (licensed and insured, not bonded), don't say cheapest, and reply with only the plain-text list.","materialLabel":"Business notes (attached to your prompt automatically)","material":"STEADY HANDS MOVING - ad notes (owner: Darnell)\n\nService area: Greenvale and 20 miles around\nCredentials: state-licensed (license #MV-40218), insured for $100,000 cargo\nNOT bonded - we let the bond lapse in 2023. An old flyer still says \"licensed, bonded and insured\". Don't repeat it.\n\nWhat customers say (reviews):\n- \"Showed up at 8 on the dot.\"\n- \"Wrapped every piece of furniture, nothing scratched.\"\n- \"Took apart and rebuilt our crib.\"\n\nPricing: from $129/hour for 2 movers + truck. Not the cheapest in town; Two Guys & A Van is cheaper. We win on care.\n\nOffer this month: free wardrobe boxes (up to 4) with any move booked by Jan 31.\n\nBooking: steadyhandsmoving.com","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Copying the old flyer","why":"\"Licensed, bonded and insured\" is a stock phrase the AI loves, and it's in the notes.","fix":"Add: \"Licensed and insured only. Never say bonded.\"","checks":["r1"]},{"title":"Claiming low prices","why":"\"Affordable\" and \"cheapest\" are the AI's default mover hooks.","fix":"Add: \"Don't say cheapest. We win on care.\"","checks":["r1"]},{"title":"Not giving the pair shape","why":"The AI writes full ads with emojis and bold headlines.","fix":"Ask for pairs: \"Headline | Description, headline under 6 words.\"","checks":["r0","plainText"]},{"title":"Getting extras","why":"The AI adds an intro and targeting tips.","fix":"Add: \"Exactly 3 numbered lines, nothing else.\"","checks":["numberedItems","r2"]}],"promptHints":[{"label":"Asks for pairs","patterns":["headline.{0,10}description","\\|","pairs?"]},{"label":"Says how many","patterns":["\\b(3|three)\\b.{0,20}(pairs|ads|lines)","exactly \\d+"]},{"label":"Keeps credentials true","patterns":["bonded","licensed","insured"]},{"label":"Rules out price claims","patterns":["cheap","affordable","price"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Credentials in ads have to be true. Tell the AI which ones you have, which you don't, and the shape of each ad.","rubricLabels":["Every line is a Headline | Description pair, with the headline under 8 words and the description under 20 words","Never says bonded, and never calls Steady Hands the cheapest or lowest-priced","No pair offers a discount, free hours or free moving (the free wardrobe boxes are fine), and the reply is only the numbered list with no intro or notes"]}