{"id":"mkt-x-nursery-search-sitelinks","track":"marketing","audience":"small-business","category":"social-content","technique":"constraints","title":"Write search ad sitelinks for pages that still exist","free":false,"task":"You own Greenhollow Nursery and are adding sitelinks under your search ad. Write exactly 4 numbered sitelinks in the shape Title | Description, with titles under 4 words and descriptions under 10 words, one per live page in your notes. Skip the page that was taken down, and reply with only the plain-text list.","materialLabel":"Site notes (attached to your prompt automatically)","material":"GREENHOLLOW NURSERY - sitelinks for search ads\n\nLive pages:\n- /perennials - 300+ perennials, most native to the Midwest\n- /trees-shrubs - trees and shrubs, free planting guide with every tree\n- /classes - Saturday gardening classes, $15 each\n- /delivery - local delivery within 20 miles, $35 flat\n\nRemoved:\n- /landscape-design - we stopped offering design services in January. Page is gone (404). Don't link to it.\n\nAd platform limits: sitelink title 25 characters, each description line 35 characters.\n\nNotes:\n- Owner (Ray): don't say \"lowest prices\" - we're not.\n- Classes sell out; don't promise seats.","rules":[{"type":"numberedItems","count":4},{"type":"plainText"}],"mistakes":[{"title":"Linking a dead page","why":"Landscape design is in the notes, so the AI makes a sitelink for it.","fix":"Add: \"Skip landscape design; that page is gone.\"","checks":["r1"]},{"title":"Ignoring the limits","why":"The AI writes long titles and full-sentence descriptions.","fix":"Add: \"Titles under 3 words, descriptions under 8 words.\"","checks":["r0"]},{"title":"Overpromising","why":"\"Lowest prices\" and \"seats available\" are easy ad hooks.","fix":"Add: \"No lowest prices, no promised seats.\"","checks":["r2"]},{"title":"Getting formatting","why":"The AI adds bold titles and URLs.","fix":"Add: \"Exactly 4 numbered lines, plain text.\"","checks":["numberedItems","plainText"]}],"promptHints":[{"label":"Sets the shape","patterns":["title \\| description","\\|","title.{0,10}description"]},{"label":"Sets per-part limits","patterns":["\\d+\\s*(words|char)"]},{"label":"Skips the dead page","patterns":["landscape","removed","404"]},{"label":"Says how many","patterns":["\\b(4|four)\\b.{0,20}(sitelinks|lines)","exactly \\d+"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Sitelinks have tight limits and must point to real pages. Tell the AI which pages are live, the shape, and the limits.","rubricLabels":["Has one sitelink each for perennials, trees and shrubs, classes and delivery, each in the shape Title | Description with a title under 4 words and a description under 10 words","No sitelink is for landscape design","No sitelink says lowest prices or promises class seats, and the reply is only the numbered list"]}