{"id":"mkt-x-onboarding-email-schedule","track":"marketing","audience":"product-managers","category":"writing-emails","technique":"grounding","title":"Plan an onboarding email schedule around shipped features","free":false,"task":"You're the PM for Stitchly, a scheduling app for hair salons, planning the new-customer onboarding emails. Write exactly 5 numbered lines in the shape Day N - Subject - feature it teaches, using the days in your notes and only features that are live. Subjects all lowercase and under 8 words, and reply with only the plain-text list.","materialLabel":"Onboarding notes (attached to your prompt automatically)","material":"STITCHLY - onboarding email plan\n\nSend days: 0, 2, 5, 9, 14 (after signup)\n\nLive features (teach these, one per email):\n- Online booking page (salon clients book themselves)\n- Text reminders to cut no-shows\n- Stylist calendars (each stylist sees their own day)\n- Deposits for long appointments (color, extensions)\n- Waitlist that auto-fills cancellations\n\nNot live:\n- Inventory tracking for retail products - beta, invite-only. Don't put it in onboarding.\n- Payroll export - planned Q3.\n\nOrder matters: booking page first (nothing works without it), reminders second.\nTeam style: subjects lowercase, short, no emojis, no \"!\".","rules":[{"type":"numberedItems","count":5},{"type":"plainText"}],"mistakes":[{"title":"Inventing the schedule","why":"The AI picks its own days, like 1, 3, 7.","fix":"Add: \"Use days 0, 2, 5, 9, 14.\"","checks":["r0"]},{"title":"Teaching beta features","why":"Inventory tracking sounds useful, so the AI includes it.","fix":"Add: \"Only live features. No inventory or payroll.\"","checks":["r1"]},{"title":"Ignoring order","why":"The AI starts with the flashiest feature, not the booking page.","fix":"Add: \"Booking page first, reminders second.\"","checks":["r1"]},{"title":"Ignoring the subject style","why":"The AI writes Title Case subjects with emojis.","fix":"Add: \"Subjects lowercase, under 5 words, no emojis or !.\"","checks":["r2"]},{"title":"Writing full emails","why":"The AI drafts each email with bold headers.","fix":"Add: \"Exactly 5 numbered lines, plain text.\"","checks":["numberedItems","plainText"]}],"promptHints":[{"label":"Uses the send days","patterns":["day 0","0, 2, 5","14"]},{"label":"Limits to live features","patterns":["live","beta","inventory","payroll"]},{"label":"Sets the order","patterns":["booking page first","order","reminders second"]},{"label":"Sets the subject style","patterns":["lowercase","\\d+\\s*words"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Onboarding should teach what's live, in the order customers need it. Give the AI the days, the order and what to leave out.","rubricLabels":["Uses days 0, 2, 5, 9 and 14 in order, each line in the shape Day N - Subject - feature","Teaches only live features, starting with the online booking page and then text reminders; never inventory tracking or payroll export","Every subject is all lowercase, under 8 words, with no emojis or exclamation points, and the reply is only the numbered list"]}