{"id":"mkt-x-open-house-followup-texts","track":"marketing","audience":"real-estate","category":"writing-emails","technique":"audience","title":"Write open house follow-up texts for three kinds of visitors","free":false,"task":"You're an agent following up with Sunday's open house visitors by text. Write exactly 3 numbered templates, one each for a neighbor, a buyer with an agent, and a buyer without an agent, each under 40 words and starting with \"Hi [First name],\". No pressure lines, use the next open house date from the update, and reply with only the plain-text list.","materialLabel":"Sign-in notes (attached to your prompt automatically)","material":"OPEN HOUSE - 56 Birchfield Way, Sunday Nov 9 (agent: Monique Tran, Halfmoon Realty)\n\nSign-in sheet types:\n- Neighbors (11): curious, not buying. Some might sell next year.\n- Buyers WITH their own agent (6): etiquette - don't pitch them; offer info through their agent.\n- Buyers WITHOUT an agent (4): can offer to answer questions or set up a private showing.\n\nNext open house: Saturday, Nov 15, 1-3pm\n-> UPDATE: seller asked to move it to SUNDAY, Nov 16, 1-3pm (family visiting Saturday).\n\nListing details: 4 bed, 2 bath, $529,000. Disclosures available on request.\n\nMy texting style: short, friendly, signed \"- Monique\". No \"act fast\" or \"won't last\", no \"multiple offers expected\" (we don't have any).","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"One text for everyone","why":"The AI writes one generic follow-up, which is wrong for buyers who have agents.","fix":"Ask for one per visitor type: neighbor, buyer with agent, buyer without agent.","checks":["r0","numberedItems"]},{"title":"Pitching another agent's client","why":"The AI offers a private showing to everyone.","fix":"Add: \"For buyers with an agent, offer info through their agent.\"","checks":["r1"]},{"title":"Using the old date","why":"Saturday, Nov 15 comes first in the notes.","fix":"Add: \"Next open house is Sunday, Nov 16, 1-3pm.\"","checks":["r1"]},{"title":"Adding pressure","why":"Real estate texts in the AI's training say \"won't last\".","fix":"Add: \"No act fast, won't last or multiple offers.\"","checks":["r2"]},{"title":"Getting labels in bold","why":"The AI bolds each template's label.","fix":"Add: \"Plain text, numbered list only.\"","checks":["plainText"]}],"promptHints":[{"label":"Names the visitor types","patterns":["neighbor","with (an|their) agent","without (an )?agent"]},{"label":"Sets the placeholder","patterns":["\\[first name\\]","placeholder"]},{"label":"Uses the new date","patterns":["nov(ember)? 16","sunday","update"]},{"label":"Rules out pressure","patterns":["pressure","won't last","act fast","multiple offers"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Different visitors need different follow-ups, and one group shouldn't be pitched at all. Name the groups and what each text does.","rubricLabels":["Has one template each for a neighbor, a buyer with an agent and a buyer without an agent, each starting with 'Hi [First name],' and under 40 words","The buyer-with-agent template points them to their own agent rather than pitching a showing, and any open house date is Sunday, Nov 16, 1-3pm (never Saturday, Nov 15)","No template uses pressure lines (act fast, won't last, multiple offers), and the reply is only the numbered list"]}