{"id":"mkt-x-open-house-instagram-caption","track":"marketing","audience":"real-estate","category":"social-content","technique":"constraints","title":"Write an open house caption that describes the home, not the buyer","free":false,"task":"You're an agent posting an Instagram caption for Sunday's open house. Keep it under 60 words, put the address and open house time in the first line, use the reduced price, and describe the property only, never the kind of person who should buy it (no \"perfect for families\" or \"young couples\"). No \"won't last\" pressure lines, and plain text.","materialLabel":"Listing notes (attached to your prompt automatically)","material":"LISTING NOTES - 418 Linden Court, Maple Heights (agent: Rhonda Kim, Birchway Realty)\n\nOpen house: Sunday, Nov 16, 1-3pm\n\nPrice: listed at $575,000 in Sept.\nPRICE REDUCED Nov 10: now $549,000. Seller approved, MLS updated.\n\nThe home:\n- 3 bedrooms, 2 baths, 1,780 sq ft, built 1962, updated 2021\n- New kitchen: quartz counters, gas range, walk-in pantry\n- Fenced backyard with a 12x16 deck\n- Detached 1-car garage, finished as a workshop\n- Original oak floors refinished\n- 0.4 miles to Linden Park\n\nSeller's comments: \"This was the perfect house to raise our kids. Great for a young family!\"\n\nBroker reminder (fair housing): describe the property, not the people. Don't say who it's \"perfect for\" (families, couples, retirees, etc.). Also avoid pressure lines like \"won't last\" or \"hurry\".\n\nPast caption that got the most saves: plain, specific features, address up top.","rules":[{"type":"maxWords","max":60},{"type":"plainText"}],"mistakes":[{"title":"Not saying what goes first","why":"The AI opens with a hook like \"Dreaming of a new home?\" and buries the address.","fix":"Add: \"First line: address and open house time.\"","checks":["r0"]},{"title":"Using the old price","why":"The original $575,000 comes first, and the AI uses it.","fix":"Add: \"Price is $549,000 after the Nov 10 reduction.\"","checks":["r1"]},{"title":"Describing the buyer","why":"AI copies the seller's \"perfect for a young family\" and adds \"won't last\" urgency.","fix":"Add: \"Describe the property only. No who-it's-for or won't-last lines.\"","checks":["r2"]},{"title":"Trusting the AI to count words","why":"Captions come back at 90 words with emoji bullet lists.","fix":"Cap it: \"First line, then 3 short sentences under 10 words each.\"","checks":["maxWords"]},{"title":"Getting formatting","why":"The AI bolds the price or adds a heading.","fix":"Add: \"Plain text, no bold.\"","checks":["plainText"]}],"promptHints":[{"label":"Puts address and time first","patterns":["first line","start with","lead with","address"]},{"label":"Uses the reduced price","patterns":["549","reduced"]},{"label":"Describes the home, not the buyer","patterns":["fair housing","property only","not the (buyer|people)","families"]},{"label":"Rules out pressure lines","patterns":["won't last","pressure","hurry","urgency"]},{"label":"Sets a word limit","patterns":["\\d+\\s*words"]}],"hint":"Real estate captions have rules the AI doesn't know: describe the home, not who should live there. Tell it the order, the current price and what's off-limits.","rubricLabels":["The first line gives the address (418 Linden Court) and the open house time (Sunday, Nov 16, 1-3pm)","Any price given is $549,000; it never says $575,000","Describes only the property: never says who the home is perfect or great for (families, kids, couples, retirees and so on) and has no pressure lines such as won't last or hurry"]}