{"id":"mkt-x-outbound-sequence-plan","track":"marketing","audience":"sales","category":"writing-emails","technique":"format","title":"Lay out an outbound email sequence from the new playbook","free":false,"task":"You're an SDR at Pinecrest Payroll setting up a 4-step email sequence for restaurant owners. Write exactly 4 numbered lines in the shape Day N - Subject - Purpose, using the days from the updated playbook, each line under 16 words. No \"breakup\" email (the new playbook dropped it), subject lines all lowercase, and only the plain-text list.","materialLabel":"Playbook notes (attached to your prompt automatically)","material":"PINECREST PAYROLL - outbound playbook (restaurants)\n\nOLD sequence (2024):\nDay 1 - intro\nDay 2 - case study\nDay 5 - question\nDay 10 - \"breakup\" email (\"Should I close your file?\")\n\nNEW playbook (Jan, from sales enablement):\n- Days: 1, 4, 9, 16. More space between touches; restaurant owners hated daily emails.\n- Step purposes, in order: intro with one pain, customer story (Rosa's Cantina cut payroll time from 4 hours to 1 a week), one helpful tip (tip pooling rules checklist), soft check-in.\n- DROP the breakup email. Owners found it rude and it hurt replies.\n- Subject lines: all lowercase, under 5 words (team style).\n\nRep tip: keep purpose notes short, they're for the sequence tool's description field.","rules":[{"type":"numberedItems","count":4},{"type":"plainText"}],"mistakes":[{"title":"Using the old sequence","why":"The 2024 sequence is complete and comes first.","fix":"Add: \"Use the new playbook: days 1, 4, 9, 16.\"","checks":["r0"]},{"title":"Keeping the breakup email","why":"The AI's default sequence always ends with a breakup email.","fix":"Add: \"No breakup email. Step 4 is a soft check-in.\"","checks":["r1"]},{"title":"Ignoring the subject style","why":"The AI writes Title Case subjects with question marks.","fix":"Add: \"Subjects all lowercase, under 5 words.\"","checks":["r2"]},{"title":"Writing the full emails","why":"The AI drafts every email in full, with bold headers.","fix":"Add: \"Exactly 4 numbered lines: Day N - Subject - Purpose. Plain text.\"","checks":["numberedItems","plainText"]}],"promptHints":[{"label":"Sets the line shape","patterns":["day n","subject","purpose"]},{"label":"Uses the new days","patterns":["1, 4, 9","16","new playbook"]},{"label":"Drops the breakup email","patterns":["breakup","close your file"]},{"label":"Sets the subject style","patterns":["lowercase","\\d+\\s*words"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Old playbooks linger in notes. Point the AI to the new one, give the line shape, and say which step is gone.","rubricLabels":["Uses the new days in order (Day 1, Day 4, Day 9, Day 16), each line in the shape Day N - Subject - Purpose and under 16 words","The purposes follow the new playbook in order: intro with one pain, Rosa's Cantina customer story, tip pooling checklist tip, soft check-in; no step is a breakup or close-your-file email","Every subject line is all lowercase and under 5 words, and the reply is only the numbered list"]}