{"id":"mkt-x-payroll-linkedin-ad-variants","track":"marketing","audience":"marketing","category":"social-content","technique":"constraints","title":"Write LinkedIn ad intros that use this quarter's pricing","free":false,"task":"You're writing LinkedIn ad intros for Tallypay, a payroll app for restaurants, and LinkedIn cuts the text off after about 150 characters. You need exactly 4 numbered intros, each under 25 words and each ending with \"Book a 15-min demo.\" Use the pricing in Finance's update, never mention a free trial, and skip the \"#1 payroll app\" claim nobody can source. Reply with only the plain-text list.","materialLabel":"Ad brief (attached to your prompt automatically)","material":"TALLYPAY - LinkedIn ads brief (v1, Sept 9)\n\nWho: owners and GMs of independent restaurants, 1 to 3 locations\nGoal: demo bookings\n\nProduct facts:\n- Runs payroll for hourly staff, including tip pooling and split shifts\n- Syncs with most point-of-sale systems so hours import automatically\n- Customer survey (212 restaurants, Aug): owners cut weekly payroll time from about 3 hours to 40 minutes\n- Price: $8 per employee per month\n- 30-day free trial, no card needed\n\nTone: plain, practical, a little warm. Owners are busy and skeptical of software.\n\nIdeas from Slack:\n- Jo: lean into \"tips without the spreadsheet\"\n- Raf: we should say we're the #1 payroll app for restaurants (I think I read that somewhere?)\n- Jo: someone should check that, I can't find a source\n\n---\nUPDATE from Finance (Oct 2): New pricing is $6 per employee per month, starting this quarter. The free trial was discontinued Oct 1, so it can't appear in any ad. Demos are the only offer now.","rules":[{"type":"numberedItems","count":4},{"type":"plainText"}],"mistakes":[{"title":"Asking for \"some ad ideas\"","why":"The AI writes 5 to 10 variants under bold labels like \"Variant A: Time savings\".","fix":"Set the count and shape: \"Exactly 4 numbered intros, plain text.\"","checks":["numberedItems","plainText"]},{"title":"Not setting a length or ending","why":"AI writes 40-word intros that LinkedIn cuts off, each with a different call to action.","fix":"Add: \"Each under 20 words, ending with: Book a 15-min demo.\"","checks":["r0"]},{"title":"Using the brief's first pricing","why":"The $8 price and free trial come first in the brief, and the AI grabs them.","fix":"Add: \"Use Finance's Oct 2 update: $6 per employee, no free trial.\"","checks":["r1"]},{"title":"Letting an unsourced claim through","why":"The AI likes bold claims like \"#1 payroll app\" and repeats them from the Slack notes.","fix":"Add: \"Don't say #1, best or leading.\"","checks":["r2"]}],"promptHints":[{"label":"Says how many","patterns":["\\b(4|four)\\b.{0,25}(intro|ad|variant|version)","exactly \\d+"]},{"label":"Limits each intro","patterns":["\\d+\\s*words","\\d+\\s*char","short"]},{"label":"Sets the call to action","patterns":["15-min","book a","demo"]},{"label":"Uses the updated pricing","patterns":["\\$?6\\b","free trial","update","finance"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"The AI grabs the first price it sees and loves big claims. Tell it the count, the length, the exact ending, and which numbers are current.","rubricLabels":["Every intro is under 25 words and ends with the exact call to action 'Book a 15-min demo.'","Uses Finance's update: no intro mentions a free trial or $8, and any price mentioned is $6 per employee per month","No intro claims Tallypay is #1, the best or the leading payroll app, and the reply is only the numbered list with no intro line or notes"]}