{"id":"mkt-x-persona-survey-questions","track":"marketing","audience":"product-managers","category":"research","technique":"constraints","title":"Write unbiased survey questions to fill your persona gaps","free":false,"task":"You're a PM at Driftway, a campervan rental company, writing a short customer survey to fill gaps in your personas. Write exactly 5 numbered questions, each open-ended (not yes/no), each under 20 words, each covering one gap from your notes. No leading wording like \"How much did you love\" or \"Don't you agree\", and reply with only the plain-text list.","materialLabel":"Persona gaps (attached to your prompt automatically)","material":"DRIFTWAY - persona research gaps (from last workshop)\n\nWhat we already know (don't re-ask):\n- Ages and home cities (from booking data)\n- Trip length (booking data)\n\nGaps we need answered:\n1. How they first heard about Driftway\n2. What almost stopped them from booking\n3. What they planned vs. what they actually did on the trip\n4. Who they traveled with\n5. What they'd change about the van itself\n\nNotes:\n- Last survey had \"How much did you love your Driftway adventure?\" - totally leading, useless data.\n- Also had too many yes/no questions; we learned nothing.\n- Survey goes out by email 3 days after return. Short = more responses.","rules":[{"type":"numberedItems","count":5},{"type":"plainText"}],"mistakes":[{"title":"Asking what you already know","why":"The AI includes age and trip length questions.","fix":"Add: \"Skip age, city and trip length; we have them.\"","checks":["r2"]},{"title":"Yes/no questions","why":"\"Did you enjoy your trip?\" teaches you nothing.","fix":"Add: \"Open-ended only, no yes/no.\"","checks":["r1"]},{"title":"Leading wording","why":"The AI writes \"What did you love most?\", which assumes the answer.","fix":"Add: \"Neutral wording: no love, amazing or don't you agree.\"","checks":["r2"]},{"title":"Getting a full survey","why":"The AI writes 12 questions with sections, scales and bold headers.","fix":"Add: \"Exactly 5 numbered questions, one per gap, plain text.\"","checks":["numberedItems","plainText","r0"]}],"promptHints":[{"label":"Says how many","patterns":["\\b(5|five)\\b.{0,20}questions","one (per|for each) gap"]},{"label":"Asks for open-ended","patterns":["open-ended","no yes/no","not yes"]},{"label":"Rules out leading wording","patterns":["leading","neutral","love"]},{"label":"Skips known data","patterns":["skip (age|city)","already know","don't re-ask"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Bad survey questions get you useless answers. Tell the AI the gaps to cover, to keep questions open and neutral, and what not to ask.","rubricLabels":["There are 5 questions, one for each gap (how they heard about Driftway, what almost stopped them booking, planned vs. actual trip, who they traveled with, what they'd change about the van)","Every question is open-ended (can't be answered yes or no) and under 20 words","No question is leading (love, amazing, don't you agree, how great) or asks for age, city or trip length, and the reply is only the numbered list"]}