{"id":"mkt-x-press-kit-fact-lines","track":"marketing","audience":"marketing","category":"data","technique":"grounding","title":"Fill in a press kit fact sheet with current facts","free":false,"task":"You're updating the fact sheet in Wavelength Audio's press kit. Write exactly 5 lines labeled Founded:, Headquarters:, Employees:, Customers: and Website:, each under 10 words, with the current facts from your notes. No adjectives like leading or innovative, and use plain text with nothing else.","materialLabel":"Company facts (attached to your prompt automatically)","material":"WAVELENGTH AUDIO - press kit fact sheet update (comms, Feb)\n\nOld fact sheet:\nFounded: 2016, Austin, Texas\nHeadquarters: Austin, Texas\nEmployees: 85\nCustomers: \"Trusted by 10,000+ podcasters\"\nWebsite: wavelengthaudio.io\n\nWhat changed:\n- HQ moved to Denver, Colorado in November (Austin is now a sales office)\n- Employees: 132 as of Jan 31 (HR)\n- Customers: 18,400 paying podcasters (finance, Jan). Don't say \"trusted by\" - legal says it implies endorsement.\n- Website moved to wavelengthaudio.com (the .io redirects but use .com)\n- Founded: 2016 is right, but it was founded in San Antonio, not Austin. Founder confirmed.\n\nComms note: fact sheets are facts. No \"leading\", \"innovative\", \"award-winning\".","rules":[{"type":"maxWords","max":50},{"type":"plainText"}],"mistakes":[{"title":"Copying the old sheet","why":"The old fact sheet is complete and comes first.","fix":"Add: \"Use the changes: Denver HQ, 132 employees, 18,400 customers, .com.\"","checks":["r1"]},{"title":"Missing the founding city fix","why":"The founding fix is buried in the notes.","fix":"Add: \"Founded 2016 in San Antonio.\"","checks":["r1"]},{"title":"Adding adjectives","why":"Press kits in the AI's training say \"leading\" and \"trusted by\".","fix":"Add: \"No trusted by, leading or innovative.\"","checks":["r2"]},{"title":"Trusting the AI to count words","why":"Lines grow into sentences.","fix":"Cap it: \"Each line under 7 words.\"","checks":["maxWords"]},{"title":"Getting formatting","why":"Labels come back bold or out of order.","fix":"Add: \"These 5 labels in order, plain text, no bold.\"","checks":["plainText","r0"]}],"promptHints":[{"label":"Names the 5 labels","patterns":["founded:","headquarters:","employees:","customers:","website:"]},{"label":"Uses the changes","patterns":["denver","132","18,?400","\\.com"]},{"label":"Fixes the founding city","patterns":["san antonio"]},{"label":"Rules out puffery","patterns":["trusted by","leading","innovative","adjective"]},{"label":"Asks for plain text","patterns":["plain","no bold","nothing else"]}],"hint":"Fact sheets go stale quietly. Point the AI to every change and tell it facts only, no adjectives.","rubricLabels":["Has exactly 5 lines labeled Founded:, Headquarters:, Employees:, Customers: and Website:, in that order, each under 10 words","Uses current facts: founded 2016 in San Antonio, headquarters Denver, 132 employees, 18,400 paying podcasters, wavelengthaudio.com","Doesn't say trusted by, leading, innovative or award-winning, and uses none of the old facts (Austin as founding city or HQ, 85, 10,000+, .io)"]}