{"id":"mkt-x-price-improvement-subjects","track":"marketing","audience":"real-estate","category":"writing-emails","technique":"tone","title":"Write price change subject lines in your brokerage's wording","free":false,"task":"You're emailing your buyer list about a price change on 9 Larkspur Court. Write exactly 4 numbered subject lines, each under 10 words, each including the address and the new price. Your brokerage says \"price improvement\", so never use reduced, drop, slashed or desperate, and reply with only the plain-text list.","materialLabel":"Listing notes (attached to your prompt automatically)","material":"9 LARKSPUR COURT - price change email (agent: Bryn Castellanos)\n\nListed: Oct 1 at $449,000\nNew price (seller signed Nov 14): $419,000\n-> Note: a typo on the MLS draft said $419,900. Seller signed $419,000. MLS fixed.\n\nHome: 3 bed, 2 bath, 1,520 sq ft, new roof 2023, corner lot\nOpen house: Sunday, Nov 23, 1-3pm\n\nBrokerage style guide:\n- We say \"price improvement\", never \"price reduced\", \"price drop\" or \"slashed\"\n- Never imply the seller is desperate or \"must sell\"\n\nBuyer list: 380 people who asked for alerts in this zip code.\nPast best subject: \"New price on Maple Ave: $389,000\" (41% open)","rules":[{"type":"numberedItems","count":4},{"type":"plainText"}],"mistakes":[{"title":"Using the typo","why":"$419,900 is in the notes and looks precise.","fix":"Add: \"New price is $419,000.\"","checks":["r1"]},{"title":"Breaking the style guide","why":"\"Price reduced!\" is the AI's default price-change subject.","fix":"Add: \"Say price improvement. Never reduced, drop, slashed or desperate.\"","checks":["r2"]},{"title":"Leaving out the basics","why":"The AI writes teasers without the address or price.","fix":"Add: \"Each includes the address and $419,000.\"","checks":["r0"]},{"title":"Getting a long list","why":"The AI gives 10 options grouped by style.","fix":"Add: \"Exactly 4 numbered lines, plain text.\"","checks":["numberedItems","plainText"]}],"promptHints":[{"label":"Includes address and price","patterns":["larkspur","419,000","address"]},{"label":"Uses the brokerage wording","patterns":["price improvement","reduced","drop","slashed"]},{"label":"Says how many","patterns":["\\b(4|four)\\b.{0,20}(subject|lines)","exactly \\d+"]},{"label":"Sets a length","patterns":["\\d+\\s*words","short"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Every brokerage has words it avoids. Tell the AI yours, the exact price, and what each subject line must include.","rubricLabels":["Every subject line includes 9 Larkspur Court (or Larkspur Court) and the new price $419,000, and is under 10 words","No line says $419,900 or $449,000","No line says reduced, drop, slashed, desperate or must sell, and the reply is only the numbered list"]}