{"id":"mkt-x-pricing-tier-lines","track":"marketing","audience":"sales","category":"data","technique":"grounding","title":"Write pricing tier lines with monthly and annual prices straight","free":false,"task":"You're adding the pricing box to Formwell's sales one-pager. Write exactly 3 numbered lines, one per tier, in the shape Tier - $X/month billed monthly or $Y/month billed annually - best for..., under 22 words. Use the current prices from the update and only the tiers still sold, and reply with only the plain-text list.","materialLabel":"Pricing notes (attached to your prompt automatically)","material":"FORMWELL (online forms for clinics and schools) - pricing as of Jan\n\nTiers (old sheet):\n- Starter: $19/mo monthly, $15/mo annual - best for 1 person, up to 5 forms\n- Team: $49/mo monthly, $39/mo annual - best for small offices, up to 5 users\n- Business: $99/mo monthly, $79/mo annual - best for multiple locations\n- Legacy Pro: $29/mo - retired in 2024, existing customers only\n\nUPDATE (Jan 15, finance):\n- Team monthly is now $55 (annual stays $39)\n- Business annual is now $85 (monthly stays $99)\n- Starter unchanged\n- Legacy Pro: still don't sell or show it\n\nSales notes:\n- Reps keep quoting old prices from the PDF in the shared drive. The one-pager fixes that.\n- Keep it scannable. One line per tier.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Using the old sheet","why":"The old prices are laid out neatly, and the update is a few lines below.","fix":"Add: \"Use the Jan 15 update: Team $55 monthly, Business $85 annual.\"","checks":["r1"]},{"title":"Showing the retired tier","why":"The AI lists every tier in the notes, including Legacy Pro.","fix":"Add: \"Only Starter, Team and Business.\"","checks":["r2"]},{"title":"No line shape","why":"The AI builds a table with bold tier names.","fix":"Show it: \"Team - $55/month billed monthly or $39/month billed annually - best for small offices.\"","checks":["r0","plainText"]},{"title":"Extra lines","why":"The AI adds an intro and a footnote.","fix":"Add: \"Exactly 3 numbered lines, nothing else.\"","checks":["numberedItems"]}],"promptHints":[{"label":"Uses the update","patterns":["update","jan(uary)? 15","\\$?55","\\$?85"]},{"label":"Drops the retired tier","patterns":["legacy","retired"]},{"label":"Sets the line shape","patterns":["billed (monthly|annually)","best for"]},{"label":"Says how many","patterns":["\\b(3|three)\\b.{0,20}(lines|tiers)","one (per|for each)"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Pricing sheets go stale. Point the AI to the update, the tiers still sold, and the exact line shape.","rubricLabels":["Has one line each for Starter, Team and Business, each under 22 words and naming who it's best for","Uses current prices: Starter $19 monthly / $15 annual; Team $55 monthly / $39 annual; Business $99 monthly / $85 annual (never Team $49 or Business $79)","Doesn't mention Legacy Pro, and the reply is only the numbered list"]}