{"id":"mkt-x-print-ad-headline-subhead","track":"marketing","audience":"real-estate","category":"brainstorming","technique":"grounding","title":"Pair print ad headlines with subheads for a new listing","free":false,"task":"You're placing a print ad for a listing in the Lakeshore Homes magazine. Write exactly 3 numbered pairs in the shape Headline | Subhead, with headlines under 8 words and subheads under 20 words, using the verified lot size and the confirmed open house date. Describe the home, not the buyer, and reply with only the plain-text list.","materialLabel":"Listing notes (attached to your prompt automatically)","material":"LISTING - 12 Heron Bluff Road, Lakeshore (agent: Calvin Oduya, Tidewater Realty)\n\nHome: 3 bed, 2.5 bath, 2,050 sq ft, built 1998, dock on the lake\nLot: \"nearly an acre\" (seller's words)\n-> Survey (Mar 20): 0.72 acres. Use the survey number.\nPrice: $689,000\n\nOpen house: Sunday, April 13, 1-4pm (draft)\n-> CONFIRMED: Saturday, April 12, 1-4pm. The seller's family is visiting Sunday.\n\nFeatures: sunroom with lake view, stone fireplace, new dock 2023, two-car garage\n\nSeller wants: \"Perfect for retirees or a growing family!\"\nMagazine readers: people browsing lake homes in the area.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Using the seller's lot size","why":"\"Nearly an acre\" sounds better than 0.72.","fix":"Add: \"Lot is 0.72 acres, from the survey.\"","checks":["r1"]},{"title":"Using the draft date","why":"Sunday, April 13 appears first.","fix":"Add: \"Open house is Saturday, April 12.\"","checks":["r1"]},{"title":"Describing the buyer","why":"The AI uses the seller's \"perfect for retirees\".","fix":"Add: \"Describe the home, never who it's for.\"","checks":["r2"]},{"title":"No pair shape","why":"The AI writes a headline plus body copy in bold.","fix":"Show it: \"Headline | Subhead.\"","checks":["r0","plainText","numberedItems"]}],"promptHints":[{"label":"Sets the pair shape","patterns":["headline \\| subhead","\\|","pairs?"]},{"label":"Uses the survey","patterns":["0\\.72","survey"]},{"label":"Uses the confirmed date","patterns":["april 12","saturday","confirmed"]},{"label":"Describes the home, not the buyer","patterns":["not the buyer","retirees","families","property only"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Sellers round up and dates shift. Tell the AI the verified facts, the pair shape and that the ad describes the home only.","rubricLabels":["Each pair follows Headline | Subhead, with the headline under 8 words and the subhead under 20 words","Any lot size is 0.72 acres (never nearly an acre), and any open house date is Saturday, April 12 (never Sunday, April 13)","No pair says who the home is perfect or great for (retirees, families, couples), and the reply is only the numbered list"]}