{"id":"mkt-x-recording-email-subject-lines","track":"marketing","audience":"marketing","category":"writing-emails","technique":"tone","title":"Write recording email subject lines without guilt-tripping","free":false,"task":"You're sending the webinar recording to everyone who registered for Fernway HR's benefits webinar, including people who didn't attend. Write exactly 4 numbered subject lines, each under 9 words, each including the word \"recording\". No guilt lines like \"we missed you\" or \"you missed it\", any deadline must match the corrected link expiry, and reply with only the plain-text list.","materialLabel":"Email notes (attached to your prompt automatically)","material":"FERNWAY HR - \"Open Enrollment Without the Headaches\" webinar follow-up\n\nRegistered: 612  |  Attended live: 248\nEveryone gets the same email with the recording link.\n\nRecording: 52 minutes, with chapter markers\nBonus: the slide deck and a one-page enrollment checklist (PDF)\n\nLink expiry: 30 days (in the first draft)\n-> CORRECTION (Nov 21, IT): our video host plan only keeps links live for 7 days. Link expires Dec 1. Don't say 30 days.\n\nSubject line notes:\n- Last time \"We missed you!\" got complaints from people who HAD attended.\n- Product marketing hates \"you missed it\" too; it scolds people.\n- Best past subject: \"Your recording + the checklist\" (52% open)","rules":[{"type":"numberedItems","count":4},{"type":"plainText"}],"mistakes":[{"title":"Guilt-tripping","why":"Recording emails in the AI's training start with \"Sorry we missed you!\"","fix":"Add: \"No we missed you or you missed it.\"","checks":["r1"]},{"title":"Using the old expiry","why":"30 days is in the first draft, and the AI may use it.","fix":"Add: \"The link expires Dec 1 (7 days).\"","checks":["r2"]},{"title":"Not naming what it is","why":"The AI writes clever lines that never say it's the recording.","fix":"Add: \"Each includes the word recording.\"","checks":["r0"]},{"title":"Getting a long list","why":"The AI gives 10 options in bold groups.","fix":"Add: \"Exactly 4 numbered lines, plain text.\"","checks":["numberedItems","plainText"]}],"promptHints":[{"label":"Says how many","patterns":["\\b(4|four)\\b.{0,20}(subject|lines)","exactly \\d+"]},{"label":"Requires the word recording","patterns":["recording"]},{"label":"Rules out guilt","patterns":["missed","guilt","scold"]},{"label":"Uses the correct expiry","patterns":["7 days","dec(ember)? 1","expir"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"This email goes to attendees and no-shows alike. Tell the AI not to scold, what word must appear, and when the link really expires.","rubricLabels":["Every subject line includes the word 'recording' and is under 9 words","No line says we missed you, you missed it or anything that scolds people for not attending","Any deadline mentioned is 7 days or Dec 1 (never 30 days), and the reply is only the numbered list with no intro or notes"]}