{"id":"mkt-x-referral-share-messages","track":"marketing","audience":"small-business","category":"writing-emails","technique":"grounding","title":"Write referral share messages with the current reward","free":false,"task":"You own Sprigwell Plant Delivery and want ready-to-copy messages customers can send friends. Write exactly 3 numbered messages, each under 28 words, each including the placeholder [CODE] and the current reward for both people. Don't say \"free plant\" (that was last year's reward), and reply with only the plain-text list.","materialLabel":"Referral notes (attached to your prompt automatically)","material":"SPRIGWELL PLANT DELIVERY - referral program refresh\n\nLast year's reward: friend gets a free plant, you get a free plant.\nNEW reward (starts Mar 1): friend gets $15 off their first order, and you get $15 credit when they order. (\"You both get $15.\")\nNote: some old emails said $20. It was never $20 - typo. Use $15.\n\nHow it works: friend uses your code at checkout at sprigwell.com\nPlaceholder in our share tool: [CODE] (the tool swaps in each customer's code)\n\nWhat customers love (from reviews):\n- Plants arrive healthy, in reusable pots\n- Care card with every plant\n- Delivery within 2 days in the metro area\n\nTone: friendly, like a text to a friend. No \"Hey bestie\" stuff, no all-caps.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Using last year's reward","why":"\"Free plant\" is in the notes and sounds fun.","fix":"Add: \"Reward is $15 for both of you. No free plant.\"","checks":["r1"]},{"title":"Using the typo","why":"$20 appears in the notes.","fix":"Add: \"It's $15, never $20.\"","checks":["r1"]},{"title":"Missing the placeholder","why":"The AI writes a made-up code like PLANTS15.","fix":"Add: \"Include [CODE] exactly.\"","checks":["r0"]},{"title":"Getting labeled variants","why":"The AI bolds variant labels and adds caps for excitement.","fix":"Add: \"Exactly 3 numbered lines, plain text, no caps.\"","checks":["numberedItems","plainText","r2"]}],"promptHints":[{"label":"Uses the current reward","patterns":["\\$?15","both","new reward"]},{"label":"Includes the placeholder","patterns":["\\[code\\]","placeholder"]},{"label":"Rules out the old reward","patterns":["free plant","\\$?20"]},{"label":"Says how many","patterns":["\\b(3|three)\\b.{0,20}messages","exactly \\d+"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Referral rewards change and typos linger. Tell the AI the current reward, the exact placeholder, and the old offers to ignore.","rubricLabels":["Every message is under 28 words and includes the placeholder [CODE] exactly","Every message gives the reward as $15 for both people (such as you both get $15, or $15 off your first order), never $20 and never a free plant","No message uses all-caps words, and the reply is only the numbered list with no intro or notes"]}