{"id":"mkt-x-retargeting-ad-lines","track":"marketing","audience":"marketing","category":"social-content","technique":"tone","title":"Write retargeting ads that don't feel creepy","free":false,"task":"You're writing retargeting ads for Oakhaven Bedding shown to people who viewed the duvet page but didn't buy. Write exactly 3 numbered ad lines, each under 16 words, each naming one real duvet benefit from the notes. Nothing that sounds like you're watching them (\"we noticed\", \"still thinking\", \"you left\"), no discount (none is approved), and only the plain-text list.","materialLabel":"Ad notes (attached to your prompt automatically)","material":"OAKHAVEN BEDDING - retargeting ads (duvet page viewers, last 14 days)\n\nProduct: Oakhaven Down-Alternative Duvet, $189 (queen)\nReal benefits:\n- Machine washable at home\n- Corner loops so it doesn't bunch in the cover\n- 100-night trial, free returns\n- Two weights: all-season and lightweight\n\nCustomer review quote: \"Finally a duvet I can actually wash.\"\n\nPolicy notes:\n- No discount codes in retargeting this quarter. Finance said no.\n- Privacy team: never write copy that implies we tracked them (\"We noticed you looking\", \"Still thinking about it?\", \"You left something behind\"). Complaints went up when we did that last year.\n- No \"hypoallergenic\" - lab testing isn't done.\n\nLink: oakhaven.com/duvet","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Sounding like surveillance","why":"Retargeting ads in the AI's training say \"Still thinking about it?\".","fix":"Add: \"Never imply we saw them: no we noticed, still thinking, you left.\"","checks":["r1"]},{"title":"Offering a discount","why":"\"Come back for 10% off\" is the AI's default retargeting hook.","fix":"Add: \"No discount or code.\"","checks":["r2"]},{"title":"Vague copy","why":"The AI writes \"Sleep better tonight\" with no real benefit.","fix":"Add: \"Each ad names one benefit from the notes.\"","checks":["r0"]},{"title":"Unproven claims","why":"The AI adds hypoallergenic because duvets often say it.","fix":"Add: \"No hypoallergenic.\"","checks":["r2"]},{"title":"Getting labeled variants","why":"The AI bolds variant names and adds targeting notes.","fix":"Add: \"Exactly 3 numbered lines, plain text.\"","checks":["numberedItems","plainText"]}],"promptHints":[{"label":"Rules out creepy phrasing","patterns":["noticed","still thinking","you left","creepy","track"]},{"label":"Rules out discounts","patterns":["discount","code","% off"]},{"label":"Asks for real benefits","patterns":["benefit","washable","corner loops","trial"]},{"label":"Says how many","patterns":["\\b(3|three)\\b.{0,20}(ads|lines)","exactly \\d+"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Retargeting copy can feel like being followed. Tell the AI the phrases that cross the line, the benefits to use, and what's not on offer.","rubricLabels":["Every ad is under 16 words and names a real benefit (machine washable, corner loops, 100-night trial or free returns, two weights)","No ad implies tracking (we noticed, still thinking, you left, saw you looking, come back) ","No discount, code or hypoallergenic claim, and the reply is only the numbered list with no intro or notes"]}