{"id":"mkt-x-review-request-texts","track":"marketing","audience":"small-business","category":"writing-emails","technique":"constraints","title":"Write review request texts without offering incentives","free":false,"task":"You own Clearview Auto Glass and want to text customers asking for a review after a repair. Write exactly 3 numbered text templates, each under 30 words, each starting with \"Hi [First name],\" and including the review link. Don't offer anything in exchange and don't ask only happy customers, and reply with only the plain-text list.","materialLabel":"Review notes (attached to your prompt automatically)","material":"CLEARVIEW AUTO GLASS - review request texts\n\nWhen: text goes out 1 day after a windshield repair or replacement\nReview link: clearview.glass/review\n\nOld texts we used (problems flagged by our marketing consultant):\n- \"Loved your new windshield? Leave us 5 stars and get $10 off your next service!\" -> incentives for reviews break the review site's rules and FTC guidance\n- \"If you were happy, please leave a review. If not, call us first!\" -> that's \"review gating\", also against the rules\n\nWhat customers usually mention: fast mobile service (we come to you), same-day appointments, insurance paperwork handled for them.\n\nTone: friendly, short. Sign off \"- Clearview Auto Glass\" is optional.\nTemplate placeholder for name: [First name]","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Offering a reward","why":"\"Get $10 off for a review\" is in the old texts and common online.","fix":"Add: \"No incentive of any kind, and don't ask for 5 stars.\"","checks":["r1"]},{"title":"Review gating","why":"The AI copies \"if you were happy...\" which filters out unhappy customers.","fix":"Add: \"Ask everyone the same way. No if-you-were-happy.\"","checks":["r2"]},{"title":"Missing the basics","why":"The AI forgets the placeholder or the link.","fix":"Add: \"Start with Hi [First name], include clearview.glass/review.\"","checks":["r0"]},{"title":"Getting labeled variants","why":"The AI bolds variant labels and explains each one.","fix":"Add: \"Exactly 3 numbered lines, plain text.\"","checks":["numberedItems","plainText"]}],"promptHints":[{"label":"Rules out incentives","patterns":["incentive","discount","\\$10","in exchange"]},{"label":"Rules out gating","patterns":["happy","gating","everyone"]},{"label":"Uses the placeholder and link","patterns":["\\[first name\\]","clearview\\.glass"]},{"label":"Says how many","patterns":["\\b(3|three)\\b.{0,20}(texts|templates)","exactly \\d+"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Review requests have rules the AI ignores: no rewards and no filtering out unhappy customers. Spell both out with the placeholder and link.","rubricLabels":["Every template starts with 'Hi [First name],', is under 30 words, and includes clearview.glass/review","No template offers anything in exchange for a review (discount, $10 off, gift, entry) or asks for 5 stars","No template asks only happy customers or tells unhappy customers to call first, and the reply is only the numbered list"]}