{"id":"mkt-x-sales-one-pager-proof-bullets","track":"marketing","audience":"sales","category":"data","technique":"grounding","title":"Pick the proof points for a sales one-pager","free":false,"task":"You're building the \"Why teams switch\" box on the sales one-pager for Ledgerlane, an expense app. You need a headline under 8 words, then at most 4 bullets, each under 15 words and each with one number from the case studies. Leave out the retracted pilot stat and anything marked internal, and use plain text with nothing else.","materialLabel":"Case study notes (attached to your prompt automatically)","material":"LEDGERLANE - proof points for the sales one-pager (from customer marketing, Oct)\n\nApproved case studies (customers signed off on these numbers):\n- Brightwater Dental Group (14 offices): expense reports approved in 2 days instead of 9\n- Halvorsen Logistics: finance team saves about 30 hours a month on receipt matching\n- Copper Creek Schools: 98% of staff submitted receipts from their phone in the first month\n- Pinehurst Hotels: caught $41,000 in duplicate charges in year one\n\nRetracted:\n- \"Cuts expense fraud by 80%\" - from the 2023 pilot. Customer marketing RETRACTED this in August; the sample was 1 company and they asked us to stop using it.\n\nInternal only (do not use in customer materials):\n- 412 new customers this year (board deck number)\n- Churn dropped to 3.1%\n\nSales team asks:\n- Reps want something about mobile, something about speed, and something about saving money.\n- Reps say prospects glaze over at long paragraphs. One line per proof point.\n\nBrand: no \"revolutionary\", no \"best-in-class\".","rules":[{"type":"maxBullets","max":4},{"type":"plainText"}],"mistakes":[{"title":"Asking for \"a one-pager\"","why":"The AI writes a whole page with headings, paragraphs and a call to action.","fix":"Name the box: \"A headline under 8 words, then at most 4 bullets.\"","checks":["maxBullets","r0"]},{"title":"Using every big number","why":"The 80% fraud stat and the board numbers are the most impressive, so the AI picks them.","fix":"Add: \"Only approved case study numbers. Skip the retracted 80% and internal numbers.\"","checks":["r1","r2"]},{"title":"Getting markdown","why":"One-pagers come back with bold customer names and a heading.","fix":"Add: \"Plain text, no bold, no headings.\"","checks":["plainText"]},{"title":"Letting the hype in","why":"The AI adds \"revolutionary\" and \"best-in-class\" to sales copy.","fix":"Add: \"No revolutionary or best-in-class.\"","checks":["r2"]}],"promptHints":[{"label":"Limits the bullets","patterns":["\\b(4|four)\\b.{0,15}bullet","bullet.{0,20}\\b(4|four)\\b"]},{"label":"Asks for a number in each","patterns":["(each|every).{0,30}(number|stat|metric)"]},{"label":"Skips the retracted claim","patterns":["retract","80%","fraud"]},{"label":"Skips internal numbers","patterns":["internal","board","churn"]},{"label":"Asks for plain text","patterns":["plain","no bold","no markdown","nothing else"]}],"hint":"The most impressive numbers here are the ones you can't use. Tell the AI which sources are approved, how many bullets, and the shape of each line.","rubricLabels":["Starts with a headline under 8 words, followed by bullets that are each under 15 words and each contain a number","Every number comes from the approved case studies (2 days vs 9, 30 hours a month, 98%, $41,000), and nothing mentions the retracted 80% fraud claim","Uses nothing internal-only (412 new customers, 3.1% churn), doesn't say revolutionary or best-in-class, and has no intro line or notes"]}