{"id":"mkt-x-shelter-impact-carousel","track":"marketing","audience":"nonprofit","category":"social-content","technique":"grounding","title":"Write impact carousel slides with this year's audited numbers","free":false,"task":"You're making an Instagram carousel for Second Chance Paws' year-end appeal. Write exactly 4 numbered slides, each under 12 words: slides 1-3 each give one audited number, and slide 4 is exactly \"Give at secondchancepaws.org\". Use the audited figures, never say \"every dollar goes to the animals\", and reply with only the plain-text slides.","materialLabel":"Year-end numbers (attached to your prompt automatically)","material":"SECOND CHANCE PAWS - year-end appeal numbers\n\nFrom the draft (Oct):\n- 1,200 animals adopted this year\n- 340 spay/neuter surgeries at our clinic\n- 95 foster families\n\nAUDITED (Dec 8, finance + shelter manager):\n- Adoptions: 1,084 (the draft counted transfers to partner shelters as adoptions)\n- Spay/neuter: 340 - correct\n- Foster families: 112 (we added 17 in the fall)\n\nOverhead: 18% of spending goes to admin and fundraising. Our board asked us to stop saying \"every dollar goes to the animals\" because it isn't true.\n\nDonation page: secondchancepaws.org (the old /donate-now link is broken, don't use it)\n\nInstagram notes: big text, one idea per slide.","rules":[{"type":"numberedItems","count":4},{"type":"plainText"}],"mistakes":[{"title":"Using the draft numbers","why":"1,200 and 95 come first and look final.","fix":"Add: \"Use the Dec 8 audited numbers: 1,084 adoptions, 112 foster families.\"","checks":["r0"]},{"title":"Overstating where money goes","why":"\"Every dollar goes to the animals\" is the AI's default charity line.","fix":"Add: \"Never say every dollar or 100%.\"","checks":["r2"]},{"title":"Wrong link or ending","why":"The AI ends with a long call to action or the broken link.","fix":"Add: \"Slide 4 exactly: Give at secondchancepaws.org\"","checks":["r1"]},{"title":"Getting design notes","why":"The AI adds bold slide labels and image ideas.","fix":"Add: \"Exactly 4 numbered slides, text only, plain.\"","checks":["numberedItems","plainText"]}],"promptHints":[{"label":"Uses audited numbers","patterns":["audit","1,?084","112"]},{"label":"Sets the last slide","patterns":["give at","secondchancepaws\\.org","slide 4"]},{"label":"Rules out every-dollar claims","patterns":["every dollar","100%"]},{"label":"Says how many slides","patterns":["\\b(4|four)\\b.{0,15}slides","exactly \\d+"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Draft numbers look final until the audit lands. Point the AI to the audited figures, the exact last slide and the claim to drop.","rubricLabels":["Slides 1-3 each give one number, all audited: 1,084 adoptions (never 1,200), 340 spay/neuter surgeries, 112 foster families (never 95); each slide is under 12 words","Slide 4 is 'Give at secondchancepaws.org' and nothing uses the /donate-now link","Nothing says every dollar or 100% goes to the animals, and the reply is only the numbered slides"]}