{"id":"mkt-x-team-joins-brokerage-headlines","track":"marketing","audience":"real-estate","category":"brainstorming","technique":"grounding","title":"Draft press headlines for your team's move with verified numbers","free":false,"task":"Your real estate team is joining Summit Gate Realty and you're drafting the press release headline. Brainstorm exactly 4 numbered headlines, each under 14 words, each naming both the Calloway Team and Summit Gate Realty. Use the verified sales figure, no #1 or top-team claims, and reply with only the plain-text list.","materialLabel":"Announcement notes (attached to your prompt automatically)","material":"ANNOUNCEMENT - The Calloway Team joins Summit Gate Realty\n\nTeam: The Calloway Team (lead: Andrea Calloway), 6 agents, Riverton area\nMoving from: Bayline Properties (leaving on good terms; don't mention them in headlines)\nEffective: March 2\n\nSales volume 2025: $84 million (Andrea's estimate in the draft)\n-> VERIFIED by Summit Gate's compliance team from MLS: $78 million in closed sales. Use $78 million.\nHomes sold 2025: 161\n\nClaims to avoid:\n- \"#1 team in Riverton\" - we can't prove it, the MLS ranking puts us 3rd\n- \"Top-producing\" - compliance asked us to drop it without a source\n\nWhy the move: Summit Gate's new Riverton office, marketing support, and a mentoring program for newer agents.\n\nPress release goes to: Riverton Ledger, regional real estate newsletter, our clients.","rules":[{"type":"numberedItems","count":4},{"type":"plainText"}],"mistakes":[{"title":"Using the estimate","why":"$84 million comes first and is bigger.","fix":"Add: \"Use the verified $78 million.\"","checks":["r1"]},{"title":"Adding ranking claims","why":"\"#1 team\" and \"top-producing\" are standard in real estate press, so the AI adds them.","fix":"Add: \"No #1, top or best claims.\"","checks":["r2"]},{"title":"Dropping a name","why":"Long names push the AI to leave one out.","fix":"Add: \"Each names both the Calloway Team and Summit Gate Realty.\"","checks":["r0"]},{"title":"Getting a formatted list","why":"The AI adds subheads and bold labels.","fix":"Add: \"Exactly 4 numbered headlines, plain text.\"","checks":["numberedItems","plainText"]}],"promptHints":[{"label":"Says how many","patterns":["\\b(4|four)\\b.{0,20}headlines","exactly \\d+"]},{"label":"Names both parties","patterns":["calloway","summit gate","both"]},{"label":"Uses the verified figure","patterns":["78","verified"]},{"label":"Rules out ranking claims","patterns":["#1","top","best","rank"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Press headlines tempt the AI toward the biggest number and the boldest claim. Tell it which figure is verified and which claims compliance cut.","rubricLabels":["Every headline names both the Calloway Team and Summit Gate Realty and is under 14 words","Any sales figure is $78 million (never $84 million), and no headline mentions Bayline Properties","No headline says #1, top, top-producing or best, and the reply is only the numbered list with no intro or notes"]}