{"id":"mkt-x-trade-show-booth-openers","track":"marketing","audience":"sales","category":"brainstorming","technique":"audience","title":"Write booth opener lines for each kind of trade show visitor","free":false,"task":"You're prepping booth staff for Coldline Logistics at a food distribution trade show. Write exactly 3 numbered lines in the shape Visitor type: opener line, one each for the 3 visitor types in your notes, each opener under 18 words and built on that visitor's top worry. Don't mention the giveaway (it was cancelled), and reply with only the plain-text list.","materialLabel":"Booth notes (attached to your prompt automatically)","material":"COLDLINE LOGISTICS - booth prep, Midwest Food Distribution Expo\n\nProduct: refrigerated truck tracking - live temperature alerts, route tracking, compliance reports\n\nVisitor types we expect (from last year's badge scans):\n- Warehouse managers: worried about spoiled loads they find out about too late\n- Fleet owners: worried about fuel costs and drivers going off route\n- Food safety / compliance leads: worried about audit paperwork\n\nApproved talking points:\n- Text alert within 2 minutes if a trailer goes out of temperature range\n- Route history for every truck, every day\n- One-click temperature reports for audits\n\nChanges:\n- The cooler giveaway is CANCELLED (shipment didn't arrive). Don't promise one.\n- Don't say \"fuel savings of 15%\" - marketing pulled that claim.\n\nStaff tip: openers should be a question or statement about THEIR problem, not our company history.","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"One pitch for everyone","why":"The AI writes a single elevator pitch about the company.","fix":"Ask for one opener per visitor type.","checks":["r0","numberedItems"]},{"title":"Pitching features, not worries","why":"The AI leads with features instead of the visitor's problem.","fix":"Add: \"Build each opener on that visitor's top worry.\"","checks":["r1"]},{"title":"Promising the giveaway","why":"\"Stop by for a free cooler!\" is a classic booth line, and it's in the notes.","fix":"Add: \"No giveaway. No 15% fuel claim.\"","checks":["r2"]},{"title":"Getting a script","why":"The AI writes a full booth script with bold sections.","fix":"Add: \"Exactly 3 numbered lines, plain text.\"","checks":["plainText"]}],"promptHints":[{"label":"Names the visitor types","patterns":["warehouse","fleet","compliance","food safety"]},{"label":"Builds on their worry","patterns":["worry","problem","pain"]},{"label":"Drops the giveaway","patterns":["giveaway","cooler","cancel"]},{"label":"Sets the line shape","patterns":["visitor type:","opener"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Booth openers work when they name the visitor's problem. Tell the AI who's walking by, what each worries about, and what's off the table.","rubricLabels":["Has one line each for warehouse managers, fleet owners and food safety or compliance leads, each in the shape Visitor type: opener line, with the opener under 18 words","Each opener speaks to that visitor's worry (spoiled loads found too late; drivers going off route or fuel; audit paperwork)","Never mentions a giveaway, cooler or 15% fuel savings, and the reply is only the numbered list"]}