{"id":"mkt-x-webinar-reminder-sms","track":"marketing","audience":"marketing","category":"writing-emails","technique":"constraints","title":"Write a webinar reminder text with the right time zone","free":false,"task":"You're sending an SMS reminder for tomorrow's Brightloop webinar to people who registered. Write one text under 35 words that gives the time in both Eastern and Pacific, includes the short link, and ends with the exact line \"Reply STOP to opt out\". No emojis and no exclamation points, plain text only.","materialLabel":"Webinar details (attached to your prompt automatically)","material":"BRIGHTLOOP - webinar SMS reminder\n\nWebinar: \"Payroll Year-End Checklist for Small Teams\"\nDate: Thursday, Dec 4\nTime on the registration page: 2pm ET\n-> Note from Sam (events): our registrants are 60% West Coast. Give both times. 2pm ET = 11am PT.\nJoin link (short): brtlp.co/yearend\n\nHost: Marisol Vega, Brightloop customer education lead\nLength: 45 minutes + Q&A\n\nCompliance note (from our SMS vendor):\n- Every marketing text must end with \"Reply STOP to opt out\" exactly.\n- Keep texts short; over 160 characters splits into 2 messages and costs double. (We're OK with 2 messages, but no more.)\n\nLast reminder we sent (people complained):\n\"🎉 Don't forget!!! Our AMAZING webinar is TOMORROW at 2pm!!! Click here: https://brightloop.com/webinars/2025/payroll-year-end-checklist-small-teams?utm_source=sms 🎉\"\nProblems: no Pacific time, long link, emojis, shouting.","rules":[{"type":"maxWords","max":35},{"type":"plainText"}],"mistakes":[{"title":"Giving only one time","why":"The AI copies 2pm ET and forgets most registrants are on the West Coast.","fix":"Add: \"Give both: 2pm ET / 11am PT.\"","checks":["r0"]},{"title":"Missing the compliance line","why":"The AI doesn't know your SMS vendor's rule.","fix":"Add: \"End with exactly: Reply STOP to opt out\"","checks":["r1"]},{"title":"Copying the old reminder's style","why":"The AI picks up the emojis and caps from the last text.","fix":"Add: \"No emojis, no exclamation points, no caps.\"","checks":["r2"]},{"title":"Trusting the AI to count words","why":"Reminders come back at 50+ words, splitting into 3 texts.","fix":"Cap it: \"2 sentences under 10 words each, then the STOP line.\"","checks":["maxWords"]},{"title":"Getting a formatted draft","why":"The AI adds a bold label like \"SMS:\" and notes on character count.","fix":"Add: \"Output only the text, plain.\"","checks":["plainText","r2"]}],"promptHints":[{"label":"Gives both time zones","patterns":["pt\\b","pacific","both time"]},{"label":"Uses the short link","patterns":["brtlp","short link"]},{"label":"Adds the opt-out line","patterns":["reply stop","opt out"]},{"label":"Rules out emojis and shouting","patterns":["emoji","exclamation","caps"]},{"label":"Sets a word limit","patterns":["\\d+\\s*words"]}],"hint":"Text reminders have rules the AI doesn't know: the opt-out line, the length, and who's reading in which time zone. Spell them out.","rubricLabels":["Gives the time in both time zones (2pm ET and 11am PT) and the day (Thursday or Dec 4)","Includes the short link brtlp.co/yearend (not the long URL) and ends with the exact line 'Reply STOP to opt out'","Has no emojis, no exclamation points and no ALL CAPS words, and the reply is only the text message with no intro or notes"]}