{"id":"mkt-x-wholesale-bakery-subject-lines","track":"marketing","audience":"small-business","category":"writing-emails","technique":"grounding","title":"Write wholesale pitch subject lines with the new minimum order","free":false,"task":"You own Sundial Bakehouse and are emailing local cafe owners about wholesale pastries. Write exactly 4 numbered subject lines, each under 9 words, aimed at cafe owners. If a line mentions the minimum order, use the new one; never promise daily delivery (it's 3 days a week); and reply with only the plain-text list.","materialLabel":"Wholesale notes (attached to your prompt automatically)","material":"SUNDIAL BAKEHOUSE - wholesale outreach to cafes\n\nOffer:\n- Croissants, morning buns, scones, seasonal hand pies\n- Delivered before 7am, Tuesday, Thursday and Saturday (NOT daily - we only have one van)\n- Minimum order: 2 dozen per delivery\n  -> UPDATE (Jan 10): minimum is now 3 dozen per delivery (2 dozen wasn't worth the van trip)\n- Wholesale price: about 40% below our retail case price\n\nProof:\n- 6 cafes already carry our pastries, including Fernwood Coffee (they sell out by 10am most days)\n\nWhat cafe owners care about (from 4 calls):\n- Consistency: same quality every delivery\n- Early delivery before they open\n- Not having to bake in-house\n\nNotes:\n- Don't name Fernwood in subject lines without asking (I haven't asked yet).\n- Emails go to owners' personal inboxes, keep it friendly, not salesy.","rules":[{"type":"numberedItems","count":4},{"type":"plainText"}],"mistakes":[{"title":"Using the old minimum","why":"2 dozen appears first in the notes.","fix":"Add: \"Minimum is 3 dozen now.\"","checks":["r1"]},{"title":"Promising daily delivery","why":"The AI assumes bakeries deliver every morning.","fix":"Add: \"Delivery is Tue, Thu, Sat, not daily.\"","checks":["r1"]},{"title":"Name-dropping without permission","why":"Fernwood is great proof, so the AI uses it.","fix":"Add: \"Don't name Fernwood.\"","checks":["r2"]},{"title":"Getting a long list","why":"The AI writes 10 options grouped by tone, in bold.","fix":"Add: \"Exactly 4 numbered lines, plain text.\"","checks":["numberedItems","plainText","r0"]}],"promptHints":[{"label":"Says how many","patterns":["\\b(4|four)\\b.{0,20}(subject|lines)","exactly \\d+"]},{"label":"Uses the new minimum","patterns":["3 dozen","minimum","update"]},{"label":"Avoids daily delivery","patterns":["daily","tue","3 days"]},{"label":"Skips the cafe name","patterns":["fernwood","don't name"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Outreach gets you in trouble when it promises what you can't do. Tell the AI the current minimum, the real delivery days and the name you can't use yet.","rubricLabels":["Every subject line is under 9 words and speaks to cafe owners (early delivery, consistent quality, not baking in-house, or wholesale pastries)","Any minimum order mentioned is 3 dozen (never 2), and no line promises daily delivery","No line names Fernwood Coffee, and the reply is only the numbered list with no intro or notes"]}