{"id":"mkt-x-winback-subject-lines","track":"marketing","audience":"marketing","category":"writing-emails","technique":"tone","title":"Write win-back subject lines without guilt or discounts","free":false,"task":"You're emailing lapsed customers of Juniper Meals, a meal-prep delivery service, about the new menu. Write exactly 4 numbered subject lines, each under 8 words, each naming something new from the notes. No guilt lines (\"we miss you\", \"where did you go\"), no discount (none approved), and reply with only the plain-text list.","materialLabel":"Win-back notes (attached to your prompt automatically)","material":"JUNIPER MEALS - win-back email (customers inactive 60+ days)\n\nWhat's new since they left:\n- New menu: 24 meals, up from 14, rotating weekly\n- Breakfast boxes added (overnight oats, egg bites)\n- Pick your delivery day (it used to be Sunday only)\n- New smaller plan: 6 meals a week\n\nExit survey reasons (why people left):\n- \"Got bored of the menu\" (44%)\n- \"Sunday delivery didn't work for me\" (27%)\n- \"Too many meals for one person\" (18%)\n\nNotes:\n- No discount in this send. Finance wants to see if menu news alone brings people back.\n- Last win-back used \"We miss you! 30% off inside\" - unsubscribes spiked. No guilt, no begging.","rules":[{"type":"numberedItems","count":4},{"type":"plainText"}],"mistakes":[{"title":"Guilt-tripping","why":"\"We miss you!\" is the AI's default win-back line.","fix":"Add: \"No we miss you, come back or where did you go.\"","checks":["r1"]},{"title":"Adding a discount","why":"Win-back emails in the AI's training always include an offer.","fix":"Add: \"No discount or percent off.\"","checks":["r2"]},{"title":"Vague lines","why":"The AI writes \"Big changes inside\" without saying what.","fix":"Add: \"Each names one new thing, aimed at why people left.\"","checks":["r0"]},{"title":"Getting a long list","why":"The AI gives 10 options in bold groups.","fix":"Add: \"Exactly 4 numbered lines, plain text.\"","checks":["numberedItems","plainText"]}],"promptHints":[{"label":"Says how many","patterns":["\\b(4|four)\\b.{0,20}(subject|lines)","exactly \\d+"]},{"label":"Names what's new","patterns":["new","menu","delivery day","breakfast"]},{"label":"Rules out guilt","patterns":["miss you","guilt","come back"]},{"label":"Rules out discounts","patterns":["discount","% off","deal"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Win-back emails work when they fix why people left. Tell the AI what's new, and the guilt and discount habits to drop.","rubricLabels":["Every subject line is under 8 words and names something new (bigger rotating menu, breakfast boxes, pick your delivery day, 6-meal plan)","No line uses guilt or begging (we miss you, come back, where did you go, it's been a while)","No line mentions a discount, percent off or deal, and the reply is only the numbered list"]}