{"id":"mkt-x-yoga-intro-offer-ad-variants","track":"marketing","audience":"small-business","category":"social-content","technique":"constraints","title":"Write social ad variants with the new intro offer","free":false,"task":"You own Stillwater Yoga and are running social ads for new students. Write exactly 3 numbered ad texts, each under 30 words, each mentioning the new intro offer exactly as the update states it and ending with \"Book at stillwateryoga.com\". The free week is gone, so don't mention it, and make no health or weight-loss claims. Plain text, only the list.","materialLabel":"Ad notes (attached to your prompt automatically)","material":"STILLWATER YOGA - new student ads (owner: Renata)\n\nWho: adults 25-55 within 5 miles who have never been to a studio, or haven't been in years.\nWhere: social feeds, small square image of our sunny back room.\n\nWhat makes us different:\n- Classes capped at 14 people, so teachers learn your name\n- \"First Timers\" class every Saturday at 9am, slow and explained step by step\n- Props provided, mats to borrow\n\nOld intro offer: first week free.\nUPDATE (Nov 12): Free week is discontinued (too many no-shows). New intro offer: 30 days unlimited for $49. Use exactly that wording: \"30 days unlimited for $49\".\n\nDo NOT say:\n- anything about weight loss, curing back pain, \"detox\", or other health results (our insurance agent was clear)\n- \"best studio in town\"\n\nPast ad that worked: \"Never done yoga? Perfect. Our Saturday First Timers class starts slow.\"","rules":[{"type":"numberedItems","count":3},{"type":"plainText"}],"mistakes":[{"title":"Asking for \"some ads\"","why":"The AI writes long ads with headlines, emojis and bold labels.","fix":"Set the shape: \"Exactly 3 numbered ad texts, plain text.\"","checks":["numberedItems","plainText"]},{"title":"Using the old offer","why":"The free week comes first in the notes, and free is a strong hook.","fix":"Add: \"Use the new offer exactly: 30 days unlimited for $49. No free week.\"","checks":["r0","r1"]},{"title":"Letting it promise results","why":"Yoga ads in the AI's training promise stress relief and weight loss.","fix":"Add: \"No health or weight-loss claims.\"","checks":["r2"]},{"title":"No length or ending","why":"Each ad gets a different call to action and runs long.","fix":"Add: \"Each under 22 words, ending with: Book at stillwateryoga.com\"","checks":["r0"]}],"promptHints":[{"label":"Says how many","patterns":["\\b(3|three)\\b.{0,20}(ads|texts|variants)","exactly \\d+"]},{"label":"Uses the new offer","patterns":["\\$49","30 days","update"]},{"label":"Rules out the free week","patterns":["free week","no free"]},{"label":"Rules out health claims","patterns":["health","weight","claim"]},{"label":"Asks for only the list","patterns":["only the (numbered )?list","no (intro|notes|explanation)","nothing else","plain text"]}],"hint":"Old offers and big promises are the AI's favorite ad hooks. Give it the exact offer wording, the ending, and the claims you can't make.","rubricLabels":["Every ad includes the exact phrase '30 days unlimited for $49', ends with 'Book at stillwateryoga.com', and is under 30 words","No ad mentions a free week, free class or free trial","No ad makes a health or body claim (weight loss, back pain, detox, flexibility cures, stress cure) or says best studio, and the reply is only the numbered list"]}