{"id":"mkt2-back-in-stock-email-no-scarcity","audience":"small-business","category":"writing-emails","track":"marketing","technique":"constraints","level":"beginner","title":"Write a back-in-stock email with the real count and no pressure","free":false,"task":"The Alder & Ash ceramic mug is back in stock. Write a prompt for an email to people on the waitlist: a line starting \"Subject:\" of 6 words or fewer, a body of exactly 2 sentences, and a line starting \"Link:\" with the product link. State the real stock count once as a fact, and don't use selling-fast, hurry, almost gone, last chance or don't-miss-out wording. Plain text, signed \"Noor\".","materialLabel":"Restock notes (attached to your prompt automatically)","material":"ALDER & ASH - restock notes\n\nProduct: Stoneware Mug, speckled oat color, 12 oz, dishwasher safe, $28.\nBack in stock: Nov 9. Units received: 36. Units in stock now: 36 (as of 9 a.m.). Waitlist size: 214 people.\nNext restock: unknown; the potter says early next year.\nLink: alderandash.example/stoneware-mug\nShip time: orders ship within 2 business days.\n\nThings the team wanted to say (not allowed): \"Selling fast!\" (no sales data yet), \"Only a few left\" (36 isn't few), \"Last chance before the holidays\" (next restock date is unknown).\nSender: Noor, customer care. Voice: calm and friendly.","rules":[{"type":"plainText"},{"type":"maxWords","max":70}],"mistakes":[{"title":"Adding scarcity","why":"Restock emails default to 'selling fast'.","fix":"Name the banned phrases.","checks":["r2"]},{"title":"Skipping the real count","why":"The AI says 'limited stock' without a number.","fix":"Say: \"State the real stock count once.\"","checks":["r1"]},{"title":"Wrong structure","why":"The AI writes several paragraphs.","fix":"Say: \"Exactly 2 sentences, then a Link: line.\"","checks":["r0","maxWords"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Gives the structure","patterns":["subject:","2 sentences","two sentences","link:"]},{"label":"States the stock count","patterns":["stock count","36","real"]},{"label":"Bans scarcity words","patterns":["selling fast","hurry","last chance","almost gone"]},{"label":"Gives sign-off","patterns":["noor"]},{"label":"Caps length","patterns":["70 words","plain text"]}],"hint":"Restock emails tempt the AI to add pressure. State the real number once, ban the pressure phrases and give the exact structure.","mission":"Tell waitlisters the Alder & Ash mug is back.","musts":["Real stock count once","No scarcity language","Exactly 2 body sentences"],"rubricLabels":["The email has a Subject: line of 6 words or fewer, a body of exactly 2 sentences, a Link: line with alderandash.example/stoneware-mug, and the signature Noor","It states the stock count of 36 once as a fact","It contains no scarcity or urgency wording such as selling fast, hurry, almost gone, only a few left or last chance"]}