{"id":"mkt2-banner-design-brief-fields","audience":"marketing","category":"social-content","track":"marketing","technique":"format","level":"intermediate","title":"Fill a banner design brief for your designer with approved copy","free":false,"task":"Your designer, Wen, needs a brief for the holiday display banner. Write a prompt for exactly six plain-text lines labeled Size:, Headline:, Subhead:, CTA:, Must include: and Must avoid:. Headline is 7 words or fewer and subhead is 12 words or fewer. This round is only the 300x250 size, and only approved offers can be used.","materialLabel":"Stakeholder requests (attached to your prompt automatically)","material":"BANNER REQUESTS - Evergreen Outfitters holiday campaign\n\nFrom Ravi (marketing lead): Need 300x250 and 728x90 banners. Offer: 20% off through Dec 12. CTA: \"Shop the sale\". Use the brand green (#1F5D3A) and the white logo.\nFrom Sam (sales): Can we say 50% off? Competitors do. (Not approved - the approved offer is 20% off.)\nFrom Lena (brand): No stock photos of handshakes; use a product photo of the red trail jacket. Keep the logo top left.\nFrom Dev (web): The 728x90 size is due next sprint; we'll do 300x250 this round.\nFrom Wen (designer): File format PNG and the file name should include the size.\n\nExtra: Free shipping over $75 is a standing policy (not part of this sale). Legal footer line is added by the ad platform.","rules":[{"type":"plainText"},{"type":"maxWords","max":100}],"mistakes":[{"title":"Including both sizes","why":"The AI lists 728x90 too.","fix":"Say: \"This round is only 300x250.\"","checks":["r1"]},{"title":"Using 50% off","why":"The AI picks up the sales request.","fix":"Say: \"Only approved offers; 20% off through Dec 12.\"","checks":["r1","r2"]},{"title":"Skipping the avoid list","why":"The AI forgets the brand rules.","fix":"List the Must include and Must avoid lines.","checks":["r2"]},{"title":"Free-form brief","why":"The AI writes a paragraph or table.","fix":"List the six labels in order.","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Lists the six labels","patterns":["size:.*headline:.*subhead:.*cta:","must avoid"]},{"label":"Fixes the size","patterns":["300x250"]},{"label":"Limits to the approved offer","patterns":["approved","20% off"]},{"label":"Caps headline and subhead","patterns":["7 words","12 words"]},{"label":"Asks for plain text","patterns":["plain text","exactly six","six lines"]}],"hint":"A design brief resolves the requests for the designer. Give the six labels, the one size, the approved offer and the caps.","mission":"Brief designer Wen on the 300x250 holiday banner.","musts":["Headline 7 words max","Only approved offers","Only the 300x250 size"],"rubricLabels":["The output has exactly six lines starting Size:, Headline:, Subhead:, CTA: , Must include: and Must avoid:, in that order","Size is 300x250 only, the headline is 7 words or fewer and the subhead 12 words or fewer, and the offer is 20% off through Dec 12 with the CTA Shop the sale","Must avoid names the 50% off claim and the handshake stock photo, and Must include mentions the red trail jacket photo, the brand green or the logo top left"]}