{"id":"mkt2-beta-invite-email-expectations","audience":"product-managers","category":"writing-emails","track":"marketing","technique":"context","level":"intermediate","title":"Write a beta invite that sets honest expectations","free":false,"task":"Inviting customers to the Mosaic beta. Write a prompt for an email with a line starting \"Subject:\" of 7 words or fewer, a greeting using {{first_name}} exactly, then three labeled lines \"What works:\", \"What's rough:\" and \"What we need from you:\", a sign-off \"The Mosaic team\", and under 100 words, plain text. Don't promise a launch date, pricing or features that aren't in the beta.","materialLabel":"Beta notes (attached to your prompt automatically)","material":"MOSAIC BETA - invite brief\n\nBeta opens: Nov 16 to Dec 18. Invite-only, 150 spots.\nWhat works today: creating boards, drag-and-drop cards, sharing a board by link, and comments.\nWhat's rough: the mobile layout is incomplete; search is slow on boards over 500 cards; there is no export yet.\nWhat we need: use it on a real project for at least a week and fill in the 5-minute feedback form (link to be added) by Dec 18. Report bugs through the in-app button.\n\nNot decided / do not mention: public launch date (early next year, unconfirmed), pricing (the beta is free; paid plans not set), AI features (in development, not in beta), integrations (planned).\nMerge tag in our email tool: {{first_name}}.\nTone: friendly and honest. Last beta email overpromised \"a polished experience\".","rules":[{"type":"plainText"},{"type":"maxWords","max":100}],"mistakes":[{"title":"Overpromising","why":"The AI calls it polished and hints at launch plans.","fix":"Say: \"Be honest about what's rough; no launch date, pricing or unbuilt features.\"","checks":["r2"]},{"title":"Vague asks","why":"The AI writes 'let us know what you think'.","fix":"Say: \"Ask for a week of real use and the feedback form by Dec 18.\"","checks":["r1"]},{"title":"Missing labels","why":"The AI writes flowing paragraphs.","fix":"List the three labels.","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Gives the merge tag","patterns":["\\{\\{first_name\\}\\}"]},{"label":"Gives the three labels","patterns":["what works:.*what'?s rough:.*what we need from you:"]},{"label":"Names the asks","patterns":["a week","feedback form","dec 18"]},{"label":"Bans promises","patterns":["launch date","pricing","ai features","integrations","overpromise"]},{"label":"Gives sign-off and length","patterns":["the mosaic team","100 words"]}],"hint":"Beta invites earn trust by naming what's rough. Give the labels, the specific asks and what must not be promised.","mission":"Invite customers to the Mosaic beta with honest expectations.","musts":["Greeting uses {{first_name}}","No launch date or pricing","No unbuilt features"],"rubricLabels":["The email has Subject: (7 words or fewer), the greeting with {{first_name}} exactly, three lines starting What works:, What's rough: and What we need from you:, and the signature The Mosaic team","What's rough: names limits from the notes (incomplete mobile layout, slow search on large boards, no export yet) and What we need from you: asks for a week of real use and the feedback form by Dec 18","It does not promise or mention a launch date, pricing, AI features or integrations, and does not call the beta polished"]}