{"id":"mkt2-blog-headline-options-keyword","audience":"small-business","category":"brainstorming","track":"marketing","technique":"constraints","level":"beginner","title":"Brainstorm four blog headlines that include the exact keyword","free":false,"task":"Your small agency is publishing a blog post about planning a product launch. Write a prompt for exactly 4 numbered headline options, each containing the exact phrase \"product launch plan\", each 60 characters or fewer, with exactly one written as a question. Don't use the words ultimate, secrets or hacks, and don't promise a time like \"in 5 minutes\". Plain text, headlines only.","materialLabel":"Post brief (attached to your prompt automatically)","material":"BLOG POST BRIEF - Fennel & Finch Studio\n\nWorking title: \"Everything about launch planning\" (too vague; being replaced)\nPrimary keyword: product launch plan\nReader: small teams (3 to 15 people) launching a first or second product.\nPost content: a 6-step plan covering goals, audience, message, channels, calendar and review. Includes a downloadable checklist.\nTone: practical, calm.\n\nWhat other headlines in this space look like (don't copy): \"The Ultimate Product Launch Plan Template\", \"7 Launch Hacks Pros Won't Tell You\".\nTested badly: headlines with exclamation marks.\nCompetitor claim to avoid: \"plan your whole launch in 5 minutes\".","rules":[{"type":"numberedItems","count":4},{"type":"maxWords","max":45}],"mistakes":[{"title":"Using clickbait words","why":"The AI copies the competitor patterns.","fix":"Name the banned words: ultimate, secrets, hacks.","checks":["r2"]},{"title":"Dropping the exact keyword","why":"The AI paraphrases to 'launch planning'.","fix":"Say: \"Each contains the exact phrase product launch plan.\"","checks":["r0"]},{"title":"Question in every headline","why":"The AI mixes question and statement unevenly.","fix":"Say: \"Exactly one is a question.\"","checks":["r1"]},{"title":"Wrong number of items","why":"AI adds extra items or drops the numbering.","fix":"Say the exact count and show the format, like \"1. Label: detail\".","checks":["numberedItems"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Sets count and numbering","patterns":["4 numbered","four numbered","exactly 4","exactly four"]},{"label":"Requires the exact phrase","patterns":["product launch plan","exact phrase"]},{"label":"Sets the character cap","patterns":["60 characters"]},{"label":"Pins one question","patterns":["exactly one","one .*question"]},{"label":"Bans clickbait","patterns":["ultimate","secrets","hacks"]}],"hint":"Headline options need the keyword and limits. Give the exact phrase, the cap, the one-question rule and the words to avoid.","mission":"Brainstorm four blog headlines about planning a product launch.","musts":["Include exact keyword phrase","60 characters max","Exactly one question"],"rubricLabels":["There are exactly 4 numbered headlines, each containing the exact phrase product launch plan and each 60 characters or fewer","Exactly one headline is phrased as a question","No headline uses ultimate, secrets or hacks, promises a time such as 5 minutes, or has an exclamation mark"]}