{"id":"mkt2-brand-voice-do-dont-quotes","audience":"marketing","category":"research","track":"marketing","technique":"examples","level":"advanced","title":"Derive three voice rules with word-for-word examples from past posts","free":false,"task":"You're writing a voice guide for Kettlebell Coffee from past posts. Write a prompt for a markdown table with columns Trait | Do | Don't and exactly three rows: Short sentences, Plain words, Dry humor. Each Do is a quote of 12 words or fewer copied word for word from the on-brand posts, and each Don't is a quote copied word for word from the off-brand post. Under 100 words, no other text.","materialLabel":"Post samples (attached to your prompt automatically)","material":"KETTLEBELL COFFEE - post samples\n\nON-BRAND POSTS\nPost A: \"We roasted too much Ethiopian. You get the deal. Sale ends Friday.\"\nPost B: \"Our new blend is dark, smooth and a little bit smug. It knows it's good.\"\nPost C: \"Cold brew is back. Same price as last summer. We checked twice.\"\nPost D: \"Free refill with this cup. Yes, really. No catch, just coffee.\"\n\nOFF-BRAND POST (do not imitate)\nPost E: \"We are thrilled to leverage our synergistic sourcing partnerships to deliver an elevated beverage experience, which we are confident will delight our valued community!!\"\n\nNotes: the owner says the voice is \"like a friend who roasts coffee\". Social media manager added: avoid emoji. Posts are 20 to 30 words long on average.","rules":[{"type":"plainText"},{"type":"maxWords","max":100}],"mistakes":[{"title":"Paraphrasing the examples","why":"The AI writes examples in its own words.","fix":"Say: \"Quotes copied word for word.\"","checks":["r1","r2"]},{"title":"Mixing posts","why":"The AI takes a Don't from an on-brand post.","fix":"Say: \"Do from posts A to D; Don't from Post E only.\"","checks":["r2"]},{"title":"Adding extra rows","why":"The AI adds emoji or exclamation traits.","fix":"Say: \"Exactly three rows.\"","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Names the columns","patterns":["trait.*do.*don'?t"]},{"label":"Lists the three traits","patterns":["short sentences","plain words","dry humou?r"]},{"label":"Requires verbatim quotes","patterns":["word for word","verbatim","copied"]},{"label":"Splits on-brand and off-brand sources","patterns":["on.brand","off.brand","post e"]},{"label":"Caps quote and length","patterns":["12 words","100 words"]}],"hint":"A voice guide is only useful with real examples. Name the traits, require word-for-word quotes and say which posts the Do and Don't quotes come from.","mission":"Show Kettlebell Coffee's three voice rules with real post quotes.","musts":["Word-for-word quotes","Do quotes 12 words max","Don't from off-brand post"],"rubricLabels":["The table has the columns Trait | Do | Don't and exactly three rows: Short sentences, Plain words and Dry humor","Each Do cell is a quote copied word for word from posts A to D, 12 words or fewer, and fits its trait (for example We checked twice. for dry humor)","Each Don't cell is a quote copied word for word from Post E (for example leverage our synergistic sourcing partnerships)"]}