{"id":"mkt2-brief-from-thread-open-questions","audience":"marketing","category":"social-content","track":"marketing","technique":"verification","level":"advanced","title":"Write a brief from a stakeholder thread and list the open questions","free":false,"task":"Three leaders replied to your campaign kickoff thread and disagree on some points. Write a prompt for plain text with four lines, \"Goal:\", \"Audience:\", \"Budget:\" and \"Launch date:\", each under 15 words. When the thread conflicts, write \"Unresolved\" and name the conflicting options instead of picking one. Then a heading line \"Open questions:\" and exactly 3 numbered questions for the sponsor, each naming who disagrees. Under 130 words.","materialLabel":"Email thread (attached to your prompt automatically)","material":"Subject: Re: Northwind reporting launch - kickoff\n\nFrom Maya (VP Sales): Quick thoughts. The goal is pipeline: I want 150 qualified leads. Target mid-market ops leaders at companies we don't sell to yet. Budget is $40k. Launch Mar 3 works.\n\nFrom Theo (CEO): I care more about awareness than leads right now. Same Mar 3 launch is fine, but I'd stretch the budget to $55k if it moves the brand. I don't have a view on who exactly we target.\n\nFrom Ines (Product): The campaign needs to drive adoption of the new reporting feature among customers we already have. Mar 3 is fine for me. Budget is whatever you all agree on.\n\nFrom Maya: To be clear, existing customers are a separate effort and shouldn't use this budget.\n\nFrom Theo: Noted. Can we decide this week? The agency needs to know by Friday.\n\nAside: Ines also asked if the office could get new chairs. Not for this thread.","rules":[{"type":"plainText"},{"type":"numberedItems","count":3},{"type":"maxWords","max":130}],"mistakes":[{"title":"Picking a winner","why":"The AI resolves the conflict by choosing the CEO's or VP's view.","fix":"Add: \"If the thread conflicts, write Unresolved and name the options.\"","checks":["r0","r1"]},{"title":"Unnamed disagreements","why":"The AI writes general questions without saying who disagrees.","fix":"Say: \"Each question names who disagrees.\"","checks":["r2"]},{"title":"Marking the date unresolved","why":"The AI over-applies the rule; everyone agreed on Mar 3.","fix":"Say: \"Only mark Unresolved where people truly conflict.\"","checks":["r0"]},{"title":"Writing a narrative","why":"The AI summarizes the thread in prose.","fix":"Show the four labels and the numbered questions.","checks":["plainText","numberedItems"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Names the four labels","patterns":["goal:.*audience:.*budget:","launch date:"]},{"label":"Says to flag conflicts","patterns":["unresolved","conflict","disagree"]},{"label":"Asks for open questions","patterns":["open questions","3 numbered","three numbered"]},{"label":"Requires naming who disagrees","patterns":["who disagrees","naming","names? who"]},{"label":"Caps length","patterns":["130 words","under 15 words"]}],"hint":"A good brief doesn't hide disagreement. Tell the AI to mark conflicts as Unresolved with the options, and turn each one into a question.","mission":"Write a campaign brief from the thread and flag disagreements.","musts":["Conflicts say Unresolved","Name conflicting options","Three questions, who disagrees"],"rubricLabels":["The output has Goal:, Audience:, Budget: and Launch date: lines, where Launch date is Mar 3 and Goal, Audience and Budget say Unresolved with the conflicting options named","Budget names $40k (Maya) versus $55k (Theo), and Audience names mid-market ops leaders at new companies versus existing customers","After an Open questions: line there are exactly 3 numbered questions, each naming who disagrees (for example Maya, Theo or Ines)"]}