{"id":"mkt2-campaign-postmortem-summary-for-ceo","audience":"executives","category":"summarizing","track":"marketing","technique":"audience","level":"intermediate","title":"Summarize a campaign post-mortem for the CEO with one decision","free":false,"task":"Your CEO, Farah, reads post-mortems on her phone. Write a prompt for exactly three plain-text lines labeled \"What worked:\", \"What didn't:\" and \"Decision needed:\", each under 22 words. The decision must be exactly one choice with a deadline, and the lines may use only numbers from the notes. No greeting, intro or sign-off.","materialLabel":"Post-mortem notes (attached to your prompt automatically)","material":"POST-MORTEM - Spring Refresh campaign (Mar 1 to Apr 15)\n\nResults vs plan:\n- Email: 5,200 signups vs 4,000 planned (130% of plan). Cost per signup $14 vs $18 planned.\n- Paid social: 900 signups vs 1,500 planned (60% of plan). Cost per signup $31 vs $18 planned.\n- Events: skipped (budget cut).\n\nWhat the team said:\n- Email subject tests worked best; best subject had a 38% open rate.\n- Social creative was reused from last year; comments said \"looks familiar\".\n- Tracking on social had a 4-day gap in March, so social numbers may be undercounted (unknown by how much).\n\nOpen question: whether to move the remaining $20,000 from social to email for the next campaign. Decision owner: Farah. The agency needs an answer by Apr 25 to book media.\nAlso discussed (not decisions): a new brand video, a website redesign.","rules":[{"type":"plainText"},{"type":"maxWords","max":70}],"mistakes":[{"title":"Offering several decisions","why":"The AI lists the video and redesign as decisions.","fix":"Say: \"Decision needed is exactly one choice with its deadline.\"","checks":["r2"]},{"title":"Ignoring the tracking gap","why":"The AI treats social numbers as exact.","fix":"Say: \"Note the tracking gap when citing social numbers.\"","checks":["r1"]},{"title":"Too long for a phone","why":"The AI writes a full report.","fix":"Say: \"Three lines, each under 22 words.\"","checks":["r0","maxWords"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Names the reader","patterns":["farah","ceo","phone"]},{"label":"Gives the three labels","patterns":["what worked:.*what didn'?t:.*decision needed:"]},{"label":"Requires one decision with deadline","patterns":["one decision","one choice","deadline","apr 25"]},{"label":"Mentions the data caveat","patterns":["tracking","caveat","gap"]},{"label":"Caps length","patterns":["22 words","plain text"]}],"hint":"A CEO summary ends in a single decision. Give the labels, ask for one choice with its deadline and tell the AI to flag the tracking gap.","mission":"Give CEO Farah the post-mortem and one decision to make.","musts":["One choice with deadline","Numbers from notes only","Lines under 22 words"],"rubricLabels":["The output has exactly three lines starting What worked:, What didn't: and Decision needed:, each under 22 words","What worked cites email results (5,200 signups vs 4,000 planned, or $14 vs $18 per signup) and What didn't cites social (900 vs 1,500 signups, or $31 per signup), noting the tracking gap if it mentions social numbers","Decision needed is a single choice (move the remaining $20,000 from social to email, or not) with the Apr 25 deadline, and does not mention the brand video or website redesign"]}