{"id":"mkt2-case-study-outline-have-need","audience":"marketing","category":"research","track":"marketing","technique":"format","level":"intermediate","title":"Outline a case study showing what you have and what's still missing","free":false,"task":"You're starting a case study on Quarry Print Shop, but the interview was short. Write a prompt for an outline with exactly 5 capital headings (THE CHALLENGE, WHY THEY CHOSE US, WHAT THEY DID, THE RESULT, WHAT'S NEXT), each followed by a \"Have:\" line using only the notes and a \"Need:\" line saying what's still missing. Write \"Nothing yet\" in Have when the notes have nothing. Plain text, under 150 words.","materialLabel":"Interview notes (attached to your prompt automatically)","material":"QUARRY PRINT SHOP - interview notes (Nov 4, 20 minutes, cut short)\n\nContact: Bea Quarry, owner. 6 employees. Custom t-shirt and banner printing.\n- Challenge: orders came in by phone and email and she kept losing track; two jobs were printed on the wrong date last spring.\n- Why they chose Taskhive: a friend recommended it; liked that it has a shared calendar and that setup was simple.\n- What they did: moved all open orders into Taskhive in one weekend; each job now has a card with a due date.\n- Result: Bea said \"it feels calmer\" but gave no numbers. We don't have order counts or time saved.\n- Next: she mentioned maybe trying the customer notification feature, but nothing decided.\n- Quote permission: not yet asked.\n\nOur sales rep's guess: \"they probably saved 5 hours a week\" - not from the customer.","rules":[{"type":"plainText"},{"type":"maxWords","max":150}],"mistakes":[{"title":"Using the sales guess","why":"The AI turns 5 hours a week into a result.","fix":"Say: \"Have lines use only facts from the notes.\"","checks":["r1"]},{"title":"Skipping the missing items","why":"The AI fills every section with plausible text.","fix":"Say: \"Write 'Nothing yet' when the notes have nothing, and list what's missing under Need.\"","checks":["r2"]},{"title":"Missing headings","why":"The AI invents its own section names.","fix":"List the five headings in capitals.","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Lists the five headings","patterns":["the challenge.*why they chose us.*what they did.*the result"]},{"label":"Has Have and Need lines","patterns":["have:","need:"]},{"label":"Uses only notes for Have","patterns":["only (the )?notes","from the notes"]},{"label":"Handles missing material","patterns":["nothing yet","missing"]},{"label":"Caps length","patterns":["120 words","plain text"]}],"hint":"A good outline shows its gaps. Give the headings, the Have and Need lines and tell the AI to write Nothing yet when the notes are silent.","mission":"Outline the Quarry Print Shop case study and its gaps.","musts":["Five capital headings","Have uses notes only","Nothing yet if empty"],"rubricLabels":["The outline has exactly the 5 headings THE CHALLENGE, WHY THEY CHOSE US, WHAT THEY DID, THE RESULT and WHAT'S NEXT in capitals, each followed by a Have: line and a Need: line","Have lines use only facts from the notes, THE RESULT's Have says Nothing yet or only the non-numeric 'calmer' remark, and the 5 hours a week guess is not used as a fact","Need lines ask for missing items such as result numbers, quote permission or what is decided about notifications"]}