{"id":"mkt2-ceo-note-to-linkedin-post","audience":"executives","category":"social-content","track":"marketing","technique":"tone","level":"intermediate","title":"Turn a CEO draft into a LinkedIn post in the company voice","free":false,"task":"The CEO of Tessellate Health Software sent a stiff draft to announce a product milestone. Write a prompt that turns it into a LinkedIn post in our company voice: warm, specific, first person plural. It must open with a hook of 12 words or fewer, then 3 short paragraphs after it, under 90 words in all, with no hashtags and no emoji. Leave out the acquisition rumor. End with one question to readers about their own clinic on its own last line. Plain text.","materialLabel":"CEO draft (attached to your prompt automatically)","material":"Draft from Ellis Brandt, CEO:\n\nI am pleased to announce that Tessellate Health Software has surpassed 500 clinic customers following the successful deployment of our scheduling platform across the Meridian regional network. This achievement reflects the tireless dedication of our team, particularly our implementation group, led by Rosa Delgado, who completed 41 go-lives this year. We remain committed to delivering industry-leading outcomes for our clinic partners.\n\nPlease note that there have been rumors that we are in talks to be acquired. We have no comment on that and it should not feature in any messaging.\n\nOur next milestone is the launch of patient text reminders in Q1. Our customers report fewer missed appointments after using the platform; we plan to publish the data once it has been reviewed.\n\nThank you to every clinic that trusted us.\n\nFacts to double-check: 500 customers (confirmed Nov 2); 41 go-lives (confirmed); Meridian network deployment (confirmed, public).","rules":[{"type":"plainText"},{"type":"maxWords","max":90}],"mistakes":[{"title":"Repeating the stiff language","why":"The AI keeps 'industry-leading' and 'tireless dedication'.","fix":"Say: \"Warm, specific, first person plural; no corporate phrases.\"","checks":["r0"]},{"title":"Using the unreviewed result","why":"The AI turns 'customers report fewer missed appointments' into a claim.","fix":"Say: \"Don't claim outcomes; the data isn't published yet.\"","checks":["r2"]},{"title":"Mentioning the rumor","why":"The AI includes everything in the draft.","fix":"Add: \"Leave out the acquisition rumor.\"","checks":["r1"]},{"title":"Decorating the post","why":"LinkedIn posts from AI get hashtags and emoji.","fix":"Say: \"No hashtags, no emoji.\"","checks":["r2"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Describes the voice","patterns":["warm","first person plural","we","company voice"]},{"label":"Sets the hook and structure","patterns":["hook","12 words","3 (short )?paragraphs","three (short )?paragraphs"]},{"label":"Excludes the rumor","patterns":["rumou?r","acquisition","leave out"]},{"label":"Bans unpublished claims","patterns":["missed appointments","outcomes","isn'?t published","don'?t claim"]},{"label":"Bans hashtags and emoji","patterns":["hashtag","emoji"]}],"hint":"The draft hides a rumor and an unpublished claim in the middle. Set the voice and structure, and name what to leave out.","mission":"Turn the CEO's stiff draft into a warm LinkedIn post.","musts":["Hook 12 words max","No hashtags, emoji, rumor","End with reader question"],"rubricLabels":["The post opens with a hook line of 12 words or fewer, followed by 3 short paragraphs, and is written in first person plural (we, our)","It includes the confirmed facts 500 clinic customers and 41 go-lives credited to Rosa Delgado's team, and does not mention an acquisition or being acquired","It has no hashtags, no emoji, ends with a one-line question to readers about their own clinic, and does not claim that customers have fewer missed appointments, since that data is unpublished"]}