{"id":"mkt2-cold-pitch-to-local-cafe","audience":"freelancers","category":"writing-emails","track":"marketing","technique":"grounding","level":"beginner","title":"Write a three-sentence pitch to a cafe using one real detail","free":false,"task":"You're a freelance newsletter writer pitching Juniper Cafe. Write a prompt for a short email: a line starting \"Subject:\" of 6 words or fewer, then exactly 3 sentences under 70 words, referring to one specific detail from the cafe's website notes and ending with a yes-or-no question. Don't claim results or past clients you don't have. Plain text, signed \"Ada Lindqvist\".","materialLabel":"Your notes (attached to your prompt automatically)","material":"PITCH NOTES\n\nProspect: Juniper Cafe, a small cafe in Alder Heights. Owner: Mr. Okonkwo.\nFrom their website and Instagram: weekly specials are posted only on Instagram; they have a \"Join our list\" box in the footer but no newsletter has been sent since March; the cafe has a small catering menu; the owner posts about local suppliers.\n\nMy details: Ada Lindqvist, freelance copywriter, 6 years of writing for small food businesses, based in the same city.\nMy offer: a monthly newsletter written for the cafe, $250 a month, first issue as a free sample.\nMy proof I can share: three newsletter samples in my portfolio at adalindqvist.example. I don't have permission to name past clients, and I don't have results data.\n\nThings I'd like to say but can't back up: \"grow your sales\", \"clients double their repeat visits\".","rules":[{"type":"plainText"},{"type":"maxWords","max":80}],"mistakes":[{"title":"Claiming results","why":"Pitch emails default to 'grow your sales'.","fix":"Say: \"Don't claim results or past clients.\"","checks":["r2"]},{"title":"Generic opening","why":"The AI writes a pitch that could go to any cafe.","fix":"Say: \"Refer to one specific detail from the notes.\"","checks":["r1"]},{"title":"Wrong structure","why":"The AI writes long paragraphs and a vague ask.","fix":"Say: \"Exactly 3 sentences ending with a yes-or-no question.\"","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Sets structure","patterns":["subject:","3 sentences","three sentences","yes.or.no"]},{"label":"Requires a specific detail","patterns":["specific detail","one detail","from the notes"]},{"label":"Bans result claims","patterns":["claim","results","past clients"]},{"label":"Gives the signature","patterns":["ada lindqvist"]},{"label":"Caps length","patterns":["70 words","6 words"]}],"hint":"A good cold pitch shows you looked at their business. Ask for one real detail, a yes-or-no question and no claims you can't prove.","mission":"Pitch Juniper Cafe your newsletter writing in three sentences.","musts":["One real website detail","No fake results or clients","End with yes/no question"],"rubricLabels":["The email starts with a Subject: line of 6 words or fewer, has a body of exactly 3 sentences, ends with a question that can be answered yes or no, and is signed Ada Lindqvist","It refers to one specific detail from the notes (such as specials only on Instagram or the quiet signup list) and offers the free first issue","It makes no claim about growing sales or repeat visits and names no past clients"]}