{"id":"mkt2-compare-us-script-two-claims","audience":"product-managers","category":"sales-work","track":"marketing","technique":"audience","level":"advanced","title":"Script a call answer to \"how do you compare?\" with approved proof","free":false,"task":"A prospect asks your team on a call how Trailhead CRM compares to Cormorant. Write a prompt for a 3-sentence spoken answer the rep can say in about 20 seconds, under 55 words, plain text with no headings or labels. It must mention one approved strength of ours and one honest area where Cormorant is stronger, and it must not mention pricing. Leave out unapproved claims.","materialLabel":"Approved comparison notes (attached to your prompt automatically)","material":"TRAILHEAD vs CORMORANT - approved talking points (Product Marketing, Nov)\n\nApproved:\n- Trailhead setup takes under a day on average for teams of 10 to 50 (from our onboarding data).\n- Trailhead includes email sequences on every plan. Cormorant sells sequences as an add-on.\n- Cormorant has a larger marketplace of integrations (about 300 vs our 90).\n- Cormorant's reporting is more customizable.\n\nNot approved / do not say:\n- \"We are cheaper.\" (pricing varies by plan; not compared fairly)\n- \"Cormorant is hard to use.\" (opinion)\n- \"Our support rated higher.\" (survey not published)\n- Anything about Cormorant's financial position.\n\nContext for the call: the prospect is a 22-person agency that mentioned wanting to start quickly and connect their invoicing tool.","rules":[{"type":"plainText"},{"type":"maxSentences","max":3}],"mistakes":[{"title":"Claiming we're cheaper","why":"The AI reaches for price in comparison answers.","fix":"Say: \"Don't mention pricing or being cheaper.\"","checks":["r2"]},{"title":"Skipping the honest concession","why":"AI sales scripts only flatter.","fix":"Say: \"Include one area where Cormorant is stronger, from the approved points.\"","checks":["r1"]},{"title":"Writing a list instead of speech","why":"The AI uses headings and bullets in a script.","fix":"Say: \"Three spoken sentences, plain text, no labels.\"","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Too many sentences","why":"AI keeps going past the length asked for.","fix":"State the sentence cap and cap each part.","checks":["maxSentences"]}],"promptHints":[{"label":"Says it's spoken","patterns":["spoken","say","20 seconds","rep"]},{"label":"Sets sentence count","patterns":["3 sentences","three sentences"]},{"label":"Requires a concession","patterns":["cormorant is stronger","honest","where .*stronger"]},{"label":"Limits to approved points","patterns":["approved","only"]},{"label":"Bans price and other claims","patterns":["pric","cheaper","opinion","support"]}],"hint":"A fair comparison includes a concession. Ask for one strength and one honest rival strength, limit it to approved points and ban price claims.","mission":"Help a rep answer how Trailhead compares to Cormorant.","musts":["One approved strength","One honest Cormorant strength","No pricing"],"rubricLabels":["The answer is exactly 3 sentences of spoken style, plain text, with no headings or labels","It mentions one approved strength of Trailhead (quick setup under a day, or email sequences on every plan) and one area where Cormorant is stronger (integrations marketplace or customizable reporting)","It does not mention price or being cheaper, ease of use, support ratings or Cormorant's finances"]}