{"id":"mkt2-competitor-claim-freshness-table","audience":"marketing","category":"research","track":"marketing","technique":"verification","level":"advanced","title":"Mark competitor claims Current or Recheck by the date last checked","free":false,"task":"You maintain competitor claims for the sales team, and anything last checked more than 90 days before Nov 7, 2026 must be rechecked. Write a prompt for a markdown table with columns Claim | Checked | Status, one row per claim in the log, where Status is Current or Recheck. End with a line starting \"Recheck:\" like \"Recheck: 2 of 6\". Under 110 words, no other text.","materialLabel":"Claim log (attached to your prompt automatically)","material":"COMPETITOR CLAIM LOG - Rival: Paperplane (date today: Nov 7, 2026)\n\nClaim | Last checked\nPrice starts at $29 per user | Oct 12\nOffers 34 integrations | Jul 30\n14-day free trial | Aug 20\nHolds a SOC 2 report | Jun 2\nSupport hours are 8 a.m. to 6 p.m. Eastern | Sep 15\nHas an iOS app | Aug 1\n\nThe cutoff in days: more than 90 days before today is stale. For reference, 90 days before Nov 7 is Aug 9.\nNote: the sales team believes the integrations claim is \"still right\", and the SOC 2 claim was confirmed by a prospect (not by checking the rival's site).\nA seventh claim (\"Has an Android app\") was added today but has no check date yet.","rules":[{"type":"plainText"},{"type":"maxWords","max":110}],"mistakes":[{"title":"Trusting the sales team","why":"The AI keeps integrations Current because someone believes it.","fix":"Say: \"Decide only by the Last checked date.\"","checks":["r1","r2"]},{"title":"Including the new claim","why":"The AI adds a row with no date.","fix":"Say: \"Only the six claims with check dates.\"","checks":["r0"]},{"title":"Date math slips","why":"The AI miscounts days across months.","fix":"Say: \"Anything checked before Aug 9 is Recheck.\"","checks":["r1"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Names the table columns","patterns":["claim.*checked.*status"]},{"label":"States the cutoff","patterns":["aug 9","90 days"]},{"label":"Defines the statuses","patterns":["current","recheck"]},{"label":"Gives the final line","patterns":["recheck:","x of 6","3 of 6"]},{"label":"Limits to dated claims","patterns":["six","6 claims","only .*check","dated"]}],"hint":"Freshness is a date comparison. Give the cutoff date, define both statuses and tell the AI to ignore opinions and undated claims.","mission":"Mark which competitor claims are stale and need rechecking.","musts":["More than 90 days","Measured from Nov 7, 2026","Recheck count line"],"rubricLabels":["The table has the columns Claim | Checked | Status with six rows for the six logged claims, and does not include the Android app claim","Status is Current for price (Oct 12), free trial (Aug 20) and support hours (Sep 15), and Recheck for integrations (Jul 30), SOC 2 (Jun 2) and the iOS app (Aug 1)","The last line is Recheck: 3 of 6, and no claim is kept Current because the sales team believes it"]}