{"id":"mkt2-customer-interview-questions","audience":"marketing","category":"research","track":"marketing","technique":"audience","level":"intermediate","title":"Write five customer interview questions that don't lead the witness","free":false,"task":"You're interviewing a customer for a case study and need open questions that don't suggest an answer. Write a prompt for exactly 5 numbered questions, each under 20 words, each starting with What, How or Tell me, none of them a yes/no question, and none containing the words great, love or easy. One question must ask about a time the product let them down. Plain text, questions only.","materialLabel":"Customer background (attached to your prompt automatically)","material":"CUSTOMER STORY PREP - Dunmore Dental Group\n\nContact: Wen Sato, practice manager, 4 locations, 38 staff.\nProduct they use: Appointly, our online booking tool. Customer for 14 months.\nWhat we know: they moved from phone-only booking; no-shows were a problem; they use text reminders; they added a second location in March.\nWhat we want for the story: why they chose us, what changed for the front desk, any numbers they will share, and an honest moment where it didn't work.\nWhat we don't know: whether no-shows really dropped (we must not suggest it), what they thought of onboarding.\nPast draft questions that were criticized: \"Don't you love how easy it is to book?\" and \"Would you say no-shows dropped a lot?\"\nTime available: 25 minutes.","rules":[{"type":"numberedItems","count":5},{"type":"maxWords","max":130}],"mistakes":[{"title":"Writing leading questions","why":"The AI asks 'Don't you love how easy it is?' because it's friendly.","fix":"Say: \"Open questions; no suggestion of the answer; avoid the words great, love, easy.\"","checks":["r1"]},{"title":"Forgetting the honest moment","why":"AI interviews stay positive.","fix":"Add: \"One question asks about a time the product let them down.\"","checks":["r2"]},{"title":"Yes/no questions","why":"The AI slips in 'Did you...' questions.","fix":"Say: \"Each starts with What, How or Tell me.\"","checks":["r0"]},{"title":"Wrong number of items","why":"AI adds extra items or drops the numbering.","fix":"Say the exact count and show the format, like \"1. Label: detail\".","checks":["numberedItems"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Sets count and numbering","patterns":["5 numbered","five numbered","exactly 5","exactly five"]},{"label":"Requires open starts","patterns":["what, how or tell me","start with"]},{"label":"Bans leading words","patterns":["love","easy","great","leading"]},{"label":"Asks for a let-down question","patterns":["let (them|you) down","didn'?t work","went wrong"]},{"label":"Caps question length","patterns":["under 20 words","20 words"]}],"hint":"Interview questions can steer the answer. Make them open, ban the leading words and require one honest-moment question.","mission":"Write five customer interview questions that don't lead the answer.","musts":["Start What, How, Tell me","No yes/no questions","One about a letdown"],"rubricLabels":["There are exactly 5 numbered questions, each under 20 words and each starting with What, How or Tell me","None of the questions is yes/no, none uses great, love or easy, and none assumes no-shows dropped","At least one question asks about a time the product let them down or didn't work, and the questions touch the front desk or their reason for choosing Appointly"]}