{"id":"mkt2-dental-story-headline-fields","audience":"marketing","category":"social-content","track":"marketing","technique":"grounding","level":"beginner","title":"Write a story headline, subhead and pull quote from approvals","free":false,"task":"Marlow Dental approved parts of their story about the Bookwise booking tool. Write a prompt for exactly three plain-text lines: \"Headline:\" (10 words or fewer, no quotation marks), \"Subhead:\" (one sentence under 20 words using the approved result) and \"Pull quote:\" (the approved quote, copied word for word in quotation marks, with the speaker's name). Use nothing that isn't approved. Under 60 words.","materialLabel":"Approval notes (attached to your prompt automatically)","material":"MARLOW DENTAL x BOOKWISE - approval email from Dr. Sofia Marlow, Nov 5\n\nApproved quote (Sofia Marlow, Practice Owner): \"Our front desk stopped playing phone tag.\"\nApproved result: phone booking calls dropped from about 40 a day to about 15.\nApproved facts: 2 locations; using Bookwise since March.\n\nNOT approved: \"No-shows are basically gone.\" (no data to back it up); \"We saved $20,000 a year\" (estimate by our sales rep); the name of their previous booking vendor.\n\nOur earlier draft headline (do not reuse): \"Marlow Dental Slashes No-Shows with Bookwise\".","rules":[{"type":"plainText"},{"type":"maxWords","max":60}],"mistakes":[{"title":"Reusing the old headline","why":"The AI echoes 'slashes no-shows' because it sounds strong.","fix":"Say: \"Use only approved items; no claims about no-shows or savings.\"","checks":["r2"]},{"title":"Changing the quote","why":"The AI tidies the quote or merges it.","fix":"Say: \"Copy the approved quote word for word.\"","checks":["r2"]},{"title":"Missing the labeled lines","why":"The AI writes a paragraph.","fix":"Name the three labels.","checks":["r0","r1"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Names the three labels","patterns":["headline:.*subhead:.*pull quote:"]},{"label":"Requires the exact quote","patterns":["word for word","exact","verbatim"]},{"label":"Limits to approvals","patterns":["approved","only"]},{"label":"Caps headline and subhead","patterns":["10 words","20 words"]},{"label":"Asks for plain text","patterns":["plain text","no intro"]}],"hint":"Customer stories only use what's approved. Name the three lines, the approved items and the word-for-word quote rule.","mission":"Write Marlow Dental's story headline, subhead and pull quote.","musts":["Approved material only","Quote word for word","Headline 10 words max"],"rubricLabels":["The output has exactly three lines starting Headline:, Subhead: and Pull quote:, with the headline 10 words or fewer and no quotation marks in it","The subhead uses the approved result (calls from about 40 a day to about 15) in one sentence under 20 words","The pull quote is Our front desk stopped playing phone tag. in quotation marks with Sofia Marlow, and nothing about no-shows, $20,000 or the previous vendor appears"]}