{"id":"mkt2-email-preheaders-three-new-info","audience":"small-business","category":"writing-emails","track":"marketing","technique":"constraints","level":"beginner","title":"Write three email preheaders that add new information","free":false,"task":"You send three emails from Orchard Lane Market and each needs a preheader. Write a prompt for exactly 3 numbered preheaders in the order of the emails, each 60 characters or fewer including spaces, adding a fact that is not in that email's subject line and not repeating its first three words. Plain text, preheaders only.","materialLabel":"Email list (attached to your prompt automatically)","material":"ORCHARD LANE MARKET - emails this week\n\nEmail 1\nSubject: Winter squash is here\nContents: 4 squash varieties arrived Tuesday; recipe card at the stall; cash or card.\n\nEmail 2\nSubject: Market closes early on Nov 26\nContents: Thanksgiving week: market is open 8 a.m. to 12 p.m. instead of 8 to 2; pie orders must be picked up by noon.\n\nEmail 3\nSubject: New vendor: Pinecrest Honey\nContents: Pinecrest Honey joins on Saturdays starting Dec 5; tastings of 3 flavors; jars from $9.\n\nNotes: Preheaders show after the subject in the inbox. Our old preheader for every email was \"View this email in your browser\" (useless). Market opens 8 a.m. on Saturdays.","rules":[{"type":"numberedItems","count":3},{"type":"maxWords","max":45}],"mistakes":[{"title":"Repeating the subject","why":"The AI paraphrases the subject line.","fix":"Say: \"Add a fact not in the subject; don't repeat its first three words.\"","checks":["r1","r2"]},{"title":"Going over 60 characters","why":"Preheaders run long.","fix":"Say: \"60 characters or fewer; aim for 50.\"","checks":["r0"]},{"title":"Reusing the old preheader","why":"The AI keeps the browser link line.","fix":"Ban it by name.","checks":["r2"]},{"title":"Wrong number of items","why":"AI adds extra items or drops the numbering.","fix":"Say the exact count and show the format, like \"1. Label: detail\".","checks":["numberedItems"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Sets count and order","patterns":["3 numbered","three numbered","exactly 3","in order"]},{"label":"Sets the character cap","patterns":["60 characters"]},{"label":"Requires new information","patterns":["new (information|fact)","not in the subject","adds"]},{"label":"Bans repeating the subject","patterns":["first three words","repeat","don'?t repeat"]},{"label":"Asks for only the preheaders","patterns":["only the","no intro","preheaders only"]}],"hint":"A preheader is a second chance to say something. Ask for new facts, a character cap and no repeating the subject.","mission":"Write three preheaders that tell readers something the subject doesn't.","musts":["60 characters max","New fact each","Don't repeat first words"],"rubricLabels":["There are exactly 3 numbered preheaders in the order of the emails, each 60 characters or fewer","Each preheader adds a fact from that email's contents that is not in its subject line (for example recipe card, pickup by noon, or tastings from $9)","No preheader repeats the first three words of its subject line or says View this email in your browser"]}