{"id":"mkt2-exec-quote-rewrite-human-voice","audience":"communications","category":"social-content","track":"marketing","technique":"tone","level":"intermediate","title":"Rewrite a stiff executive quote so it sounds like a person","free":false,"task":"A press release includes a stiff quote from Hana Ito, VP of Product at Glasswing Systems. Write a prompt that rewrites it in a natural spoken voice: first person, exactly 2 sentences, under 35 words, with one concrete fact from the facts list, followed by the attribution line \"- Hana Ito, VP of Product, Glasswing Systems\". No word like thrilled, excited, pleased, delighted, leverage or best-in-class. Plain text.","materialLabel":"Draft quote and approved facts (attached to your prompt automatically)","material":"DRAFT QUOTE (needs rewriting):\n\"We are thrilled to announce that Glasswing's best-in-class inventory platform leverages cutting-edge technology to deliver unparalleled value to our valued customers, and we are excited about the opportunities that lie ahead.\"\n- Hana Ito, VP of Product\n\nAPPROVED FACTS (use one only):\n- 1,350 independent hardware stores now use Glasswing (as of Sep 30, 2026).\n- The new low-stock alerts feature ships Nov 17 to all customers.\n- A store can set up alerts in about 5 minutes (tested internally with 10 stores).\n\nNOT APPROVED: revenue numbers, growth percentages, \"fastest\" or \"best\" claims, any mention of competitors.\nHana's own style (from past interviews): short sentences, speaks plainly, mentions store owners by role (\"owners\", \"managers\").","rules":[{"type":"plainText"},{"type":"maxWords","max":45}],"mistakes":[{"title":"Keeping the corporate words","why":"The AI trims but keeps 'best-in-class' or 'excited'.","fix":"Name the banned words.","checks":["r2"]},{"title":"Using several facts","why":"The AI crams all three facts in.","fix":"Say: \"Use exactly one approved fact.\"","checks":["r1"]},{"title":"Wrong length","why":"The AI writes 3 to 4 sentences.","fix":"Say: \"Exactly 2 sentences, under 35 words.\"","checks":["r0","maxWords"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Asks for a spoken voice","patterns":["spoken","natural","plain(ly)?","first person"]},{"label":"Sets sentences and length","patterns":["2 sentences","two sentences","35 words"]},{"label":"Limits to one approved fact","patterns":["one (approved )?fact","exactly one","approved"]},{"label":"Names banned words","patterns":["thrilled","excited","leverage","best-in-class"]},{"label":"Gives the attribution line","patterns":["hana ito","attribution"]}],"hint":"A good quote sounds spoken and carries one fact. Give the sentence count, the one-fact rule, the banned words and the attribution.","mission":"Make Hana Ito's press-release quote sound like a real person.","musts":["Exactly 2 sentences","One concrete fact","No thrilled or leverage"],"rubricLabels":["The quote is in first person, exactly 2 sentences and under 35 words, followed by the attribution line - Hana Ito, VP of Product, Glasswing Systems","It uses exactly one approved fact (for example 1,350 stores, low-stock alerts shipping Nov 17, or about 5 minutes to set up) and no unapproved numbers or claims","It contains none of thrilled, excited, pleased, delighted, leverage or best-in-class, and sounds like plain speech"]}