{"id":"mkt2-features-to-benefits-numbered","audience":"small-business","category":"social-content","track":"marketing","technique":"grounding","level":"intermediate","title":"Turn four shipped features into customer benefits without new claims","free":false,"task":"You write the product page for Maple Route, a delivery-scheduling app for florists. Write a prompt for exactly 4 numbered lines in the form \"1. Feature name: what it does for you\", one per shipped feature, with each benefit starting with \"You\" and under 20 words. Cover only features marked shipped, and don't add any time savings, percentages or customer counts.","materialLabel":"Feature list (attached to your prompt automatically)","material":"MAPLE ROUTE - feature status, Nov\n\nSHIPPED\n1. Delivery calendar: drag orders onto days; color-coded by time slot.\n2. Customer text updates: customers get a text when the driver is 30 minutes away.\n3. Driver view: a phone page listing the day's stops in order.\n4. Order import: bring in orders from a spreadsheet file.\n\nIN BETA\n5. Route optimization: suggests a faster stop order (some testers reported savings, nothing measured).\n\nPLANNED\n6. Photo proof of delivery\n7. Payments inside the app\n\nMarketing drafts to avoid: \"Save 2 hours a day!\" and \"Trusted by 500 florists\" (neither number is verified).\nTarget reader: owner of a one- or two-van flower shop.","rules":[{"type":"numberedItems","count":4},{"type":"maxWords","max":90}],"mistakes":[{"title":"Adding the beta feature","why":"The AI includes route optimization because it sounds valuable.","fix":"Add: \"Cover only shipped features.\"","checks":["r0","r2"]},{"title":"Inventing savings","why":"The AI makes up 'save 2 hours a day'.","fix":"Say: \"No time savings, percentages or customer counts.\"","checks":["r2"]},{"title":"Feature talk, no benefit","why":"The AI restates the feature.","fix":"Say: \"Each benefit starts with 'You'.\"","checks":["r1"]},{"title":"Wrong number of items","why":"AI adds extra items or drops the numbering.","fix":"Say the exact count and show the format, like \"1. Label: detail\".","checks":["numberedItems"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Gives the line format","patterns":["feature name:","1\\. ","numbered"]},{"label":"Limits to shipped features","patterns":["shipped","only"]},{"label":"Starts benefits with You","patterns":["start(s|ing)? with .?you","begin with .?you"]},{"label":"Bans numbers and claims","patterns":["percentage","time savings","customer counts","no numbers","verified"]},{"label":"Caps benefit length","patterns":["under 15 words","15 words"]}],"hint":"Benefits are easy to inflate. Limit the AI to shipped features, force benefit phrasing with 'You' and ban numbers that aren't verified.","mission":"Turn four shipped features into benefits for Maple Route florists.","musts":["Shipped features only","Benefits start with You","No stats or time savings"],"rubricLabels":["There are exactly 4 numbered lines, each in the form 'Feature name: benefit', and the features are the four shipped ones (delivery calendar, customer text updates, driver view, order import)","Each benefit starts with You and is under 20 words","No line mentions route optimization, photo proof, payments, time savings, percentages or customer counts"]}