{"id":"mkt2-gated-guide-button-text-three","audience":"marketing","category":"brainstorming","track":"marketing","technique":"constraints","level":"beginner","title":"Brainstorm three short button labels for a gated guide form","free":false,"task":"Your form lets visitors download the 2027 Planning Guide after entering their email. Write a prompt for exactly 3 numbered button labels, each 2 or 3 words and starting with a verb, with at least one containing the word \"guide\". None may be \"Submit\", \"Click here\", \"Learn more\" or \"Download now\". Plain text, labels only.","materialLabel":"Form details (attached to your prompt automatically)","material":"FORM SPEC - 2027 Planning Guide download\n\nFields: first name, work email.\nWhat they get: a 24-page PDF guide, emailed within a minute. Free; no sales call.\nCurrent button: \"Submit\" (conversion 11%).\nLegacy buttons that tested poorly: \"Click here\", \"Learn more\", \"Download now\" (suggests an instant download, but the guide comes by email).\nPlatform limit: button text up to 22 characters.\nBrand voice: plain and friendly.\nPrivacy: we will send the guide and occasional product emails; unsubscribe anytime.\nOther ideas floated: a pop-up version of the form on blog posts (not decided), a version with a phone field (we removed phone fields last year), and a button that says \"Get my copy\" (tested by a competitor; no data of our own).","rules":[{"type":"numberedItems","count":3},{"type":"maxWords","max":15}],"mistakes":[{"title":"Reusing banned labels","why":"The AI offers the generic labels.","fix":"Name the banned labels.","checks":["r2"]},{"title":"Long labels","why":"The AI writes full phrases.","fix":"Say: \"2 or 3 words each.\"","checks":["r0","maxWords"]},{"title":"No mention of the guide","why":"The labels are generic.","fix":"Say: \"At least one includes the word guide.\"","checks":["r1"]},{"title":"Wrong number of items","why":"AI adds extra items or drops the numbering.","fix":"Say the exact count and show the format, like \"1. Label: detail\".","checks":["numberedItems"]}],"promptHints":[{"label":"Sets the count","patterns":["3 numbered","three numbered","exactly 3","exactly three"]},{"label":"Sets word count and verb start","patterns":["2 or 3 words","start(ing)? with a verb"]},{"label":"Requires the word guide","patterns":["guide"]},{"label":"Bans generic labels","patterns":["submit","click here","learn more","download now"]},{"label":"Asks for labels only","patterns":["labels only","only the","no intro"]}],"hint":"Buttons are tiny, so every word counts. Give the word count, the verb rule, the required word and the labels to avoid.","mission":"Write three button labels for the Planning Guide download form.","musts":["2 or 3 words","Start with a verb","No Submit or Click here"],"rubricLabels":["There are exactly 3 numbered button labels, each 2 or 3 words and starting with a verb","At least one label contains the word guide","None of the labels is Submit, Click here, Learn more or Download now"]}