{"id":"mkt2-holiday-subject-lines-six","audience":"marketing","category":"writing-emails","track":"marketing","technique":"constraints","level":"intermediate","title":"Write six holiday subject lines with no spam words","free":false,"task":"Write a prompt for exactly 6 numbered subject lines for the Birchwood Home holiday sale email, each 45 characters or fewer including spaces. Exactly 2 mention the 25% off, all 6 differ in their opening word, and none uses an exclamation mark or the words free, urgent, act now or last chance. Plain text, output only the 6 lines.","materialLabel":"Sale details (attached to your prompt automatically)","material":"BIRCHWOOD HOME - holiday sale email\n\nSale: 25% off sitewide, code HOLIDAY25, runs Dec 1 to Dec 12 (ends 11:59 p.m. Pacific).\nExclusions: gift cards and already-reduced clearance items.\nShipping: standard shipping is $6; free shipping on orders over $75 is a standing policy, not part of this sale.\nBest sellers to feature: wool throws, ceramic candle holders, linen napkin sets.\nBrand voice: calm, warm, a little dry; no exclamation marks.\nSpam-filter notes from IT: avoid ALL CAPS words and the words free, urgent, act now, last chance in subject lines.\nLast year's winning subject (don't reuse): \"Cozy up for less\".","rules":[{"type":"numberedItems","count":6},{"type":"maxWords","max":50}],"mistakes":[{"title":"Using spam trigger words","why":"Sale subjects reach for 'free shipping' and 'last chance'.","fix":"Name the banned words.","checks":["r2"]},{"title":"Mentioning the discount in all six","why":"The AI repeats 25% off everywhere.","fix":"Say: \"Exactly 2 mention 25% off.\"","checks":["r1"]},{"title":"Going past the character cap","why":"Subject lines run long.","fix":"Say: \"45 characters or fewer; aim for 40.\"","checks":["r0","maxWords"]},{"title":"Wrong number of items","why":"AI adds extra items or drops the numbering.","fix":"Say the exact count and show the format, like \"1. Label: detail\".","checks":["numberedItems"]}],"promptHints":[{"label":"Sets count and numbering","patterns":["6 numbered","six numbered","exactly 6","exactly six"]},{"label":"Sets the character cap","patterns":["45 characters"]},{"label":"Pins the discount mentions","patterns":["exactly 2","exactly two","25%"]},{"label":"Bans spam words","patterns":["free","urgent","act now","last chance","exclamation"]},{"label":"Requires different openers","patterns":["opening word","different","start with a different"]}],"hint":"Subject lines need a hard cap and a banned-word list. Give the cap, how many mention the discount and the words to avoid.","mission":"Get Birchwood Home's holiday sale email opened.","musts":["Six lines, 45 characters max","Two mention 25% off","No spam words or exclamations"],"rubricLabels":["There are exactly 6 numbered subject lines, each 45 characters or fewer including spaces, with six different opening words","Exactly 2 subject lines mention 25% off","No subject line has an exclamation mark, ALL CAPS words, or the words free, urgent, act now or last chance, and none reuses Cozy up for less"]}