{"id":"mkt2-image-alt-text-csv","audience":"marketing","category":"social-content","track":"marketing","technique":"format","level":"intermediate","title":"Write image alt text in a CSV, leaving a decorative image empty","free":false,"task":"You are adding alt text to five images on the Greenhouse Goods product page. Write a prompt that returns one CSV code block with the header image_id,alt and one row per image. Each alt is 100 characters or fewer, describes what's shown including its color, and doesn't start with \"image of\" or \"picture of\". Decorative images get an empty alt written as two double quotes. No words outside the block except one short sentence.","materialLabel":"Image list (attached to your prompt automatically)","material":"GREENHOUSE GOODS - product page image list\n\nimg-01: Photo of a matte sage-green ceramic planter, 6 inches wide, on a white table. The product name on the page is \"Sage Planter\".\nimg-02: Close-up of a hand holding the planter's drainage plug, black silicone.\nimg-03: Photo of three planters (sage green, terracotta, and cream) in a row on a windowsill.\nimg-04: A thin decorative wavy line used as a divider between page sections. No information.\nimg-05: Screenshot of a banner reading \"Free shipping over $50\" in white text on a dark green background.\n\nNotes: alt text is read by screen readers, so don't repeat the product name in every alt. Free shipping over $50 is a real current offer. A team member suggested adding \"best planter ever\" to img-01's alt; we don't use superlatives.\nExample of bad alt from the old site: \"image of planter planter pot plant buy planter\" (keyword stuffing).","rules":[{"type":"codeBlocks","count":1},{"type":"maxProseWords","max":20},{"type":"maxCodeLines","max":6}],"mistakes":[{"title":"Describing the decorative line","why":"The AI writes alt for every image.","fix":"Say: \"Decorative images get an empty alt written as two double quotes.\"","checks":["r1"]},{"title":"Starting with 'Image of'","why":"Screen readers already announce an image.","fix":"Ban 'image of' and 'picture of'.","checks":["r2"]},{"title":"Skipping the banner text","why":"The AI describes the banner's look but not its words.","fix":"Say: \"For banners, include the text shown.\"","checks":["r1"]},{"title":"Extra CSV lines","why":"The AI adds notes rows.","fix":"Say: \"Header plus 5 rows; one short sentence outside the block.\"","checks":["r0","codeBlocks","maxProseWords","maxCodeLines"]}],"promptHints":[{"label":"Gives the header","patterns":["image_id,alt"]},{"label":"Sets the character cap","patterns":["100 characters"]},{"label":"Handles decorative images","patterns":["decorative","empty","double quotes"]},{"label":"Bans filler starts","patterns":["image of","picture of"]},{"label":"Bans superlatives and stuffing","patterns":["superlative","best","stuff"]}],"hint":"Alt text has conventions: short, factual and empty for decoration. Give the header, the cap and the decorative rule.","mission":"Write alt text for five Greenhouse Goods product images.","musts":["Mention color","Decorative gets empty alt","No image of start"],"rubricLabels":["The code block starts with image_id,alt and has 5 rows for img-01 to img-05, with each alt 100 characters or fewer","img-04 has an empty alt written as two double quotes, and img-05's alt includes the banner text Free shipping over $50","No alt starts with image of or picture of, none uses superlatives like best, and none is keyword-stuffed"]}