{"id":"mkt2-internal-launch-heads-up-slack","audience":"communications","category":"writing-emails","track":"marketing","technique":"audience","level":"intermediate","title":"Write an all-company Slack heads-up for a launch with media rules","free":false,"task":"Bluebird Insights launches publicly next week. Write a prompt for a Slack post to all staff in plain text, under 90 words, with a first line starting \"Heads up:\", then at most 3 dash bullets covering when it launches, what staff can share, and where press questions go. Don't say it's free for everyone, and don't mention any unreleased features.","materialLabel":"Launch details (attached to your prompt automatically)","material":"BLUEBIRD INSIGHTS - public launch\n\nDate and time: Tuesday, Nov 17, 9:00 a.m. Pacific. Nothing public before then.\nWhat it is: a reporting product for operations teams.\nAvailability: free tier for up to 3 users; paid plans from $19 per user per month. (Draft copy that said \"free for everyone\" was removed.)\n\nStaff can: share the official company LinkedIn post and the launch blog after 9:00 a.m. Pacific on Nov 17, and like and comment.\nStaff should not: share screenshots, speculate on pricing changes, or talk about the forecasting module (planned for Q2, not announced).\nPress and analyst questions: send to Hana Reyes in communications (hana@company.example is an internal alias; do not give it to customers).\nCustomer questions: send to the support queue.\n\nThe CEO will do a podcast interview on launch day; the link comes later.","rules":[{"type":"plainText"},{"type":"maxBullets","max":3},{"type":"maxWords","max":90}],"mistakes":[{"title":"Saying it's free","why":"Old draft copy tempts the AI to say 'free'.","fix":"Say: \"Don't say it's free for everyone.\"","checks":["r2"]},{"title":"Leaking the roadmap","why":"The AI mentions the forecasting module.","fix":"Say: \"Don't mention any unreleased features.\"","checks":["r2"]},{"title":"Missing where questions go","why":"The AI skips the press contact.","fix":"Name the three bullet topics: launch time, what to share, press questions.","checks":["r1"]},{"title":"Too long for Slack","why":"The AI writes a mini memo.","fix":"Say: \"First line Heads up:, at most 3 bullets, under 90 words.\"","checks":["r0","maxBullets","maxWords"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]}],"promptHints":[{"label":"Names the reader and channel","patterns":["all staff","slack","everyone","employees"]},{"label":"Sets the first line","patterns":["heads up:"]},{"label":"Lists the bullet topics","patterns":["when","what .*share","press"]},{"label":"Bans free claims and roadmap","patterns":["free","unreleased","forecasting"]},{"label":"Caps bullets and words","patterns":["3 (dash )?bullets","90 words"]}],"hint":"An internal heads-up protects the launch. Give the first-line label, the three bullet topics and the things staff must not say.","mission":"Tell staff how to handle the Bluebird Insights launch.","musts":["Start with Heads up:","Don't say free for everyone","No unreleased features"],"rubricLabels":["The first line starts Heads up: and the post has at most 3 dash bullets","The bullets cover the launch time (Tue, Nov 17, 9:00 a.m. Pacific), what staff can share (the official LinkedIn post or launch blog after 9:00 a.m.), and that press questions go to Hana Reyes","The post does not say it is free for everyone, mention the forecasting module or Q2, or share the alias email address"]}