{"id":"mkt2-kickoff-notes-to-campaign-brief","audience":"marketing","category":"social-content","track":"marketing","technique":"format","level":"beginner","title":"Turn kickoff call notes into a six-line campaign brief","free":false,"task":"You ran the kickoff call for the Brightloop spring promo and need a brief the team can scan. Write a prompt that turns the notes into exactly six lines, in this order, each starting with its label: Goal:, Audience:, Message:, Channels:, Budget:, Campaign end:. Keep each line under 15 words, plain text, with no intro or sign-off. Use only the notes, and use the final figure when something changed.","materialLabel":"Kickoff call notes (attached to your prompt automatically)","material":"KICKOFF CALL - Brightloop spring promo (Mon Feb 23)\nAttendees: Dana (marketing), Ravi (product), Mei (design)\n\n- Goal: 400 trial signups for the Brightloop Planner app by the end of the campaign. Last spring we got 260, so Dana wants a real stretch.\n- Audience: freelancers and solo consultants juggling three or more clients. Ravi says agencies need a different pitch, so not them.\n- Main message: \"Plan a client week in ten minutes.\" Mei would like to test a second line later.\n- Channels: email to our 18k list plus Instagram. TikTok came up but was dropped, since nobody has video capacity. Ravi floated paid search, nobody agreed.\n- Budget: Dana opened at $12,000. Finance then trimmed it to $9,000 for the whole campaign, creative included.\n- Dates: kickoff plan said launch Mar 9 and wrap Mar 14. After the call Dana moved the last day to Mar 21 because the planner update ships Mar 16.\n- Mei needs the email hero image brief by Mar 2.\n- Lunch next week? Ravi is buying.","rules":[{"type":"plainText"},{"type":"maxWords","max":110}],"mistakes":[{"title":"Using the first figure you see","why":"The notes change twice, and the AI often grabs the first budget and end date.","fix":"Add: \"If a figure changed in the notes, use the final one.\"","checks":["r1"]},{"title":"Listing every channel mentioned","why":"The AI treats anything that came up in the call as a channel, including dropped ones.","fix":"Add: \"Channels are only the ones the team agreed on, not ideas that were dropped.\"","checks":["r2"]},{"title":"No fixed labels","why":"Without labels the AI writes a paragraph or its own headings.","fix":"Spell out the six labels in order and say each line starts with its label.","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Names the six labels","patterns":["goal:.*audience:","\\bbudget:","campaign end"]},{"label":"Asks for final figures","patterns":["final","latest","changed","updated"]},{"label":"Limits each line","patterns":["under \\d+ words","\\d+ words (each|per)"]},{"label":"Asks for plain text","patterns":["plain text","no markdown","no bold"]},{"label":"Says to use only the notes","patterns":["only the notes","only (facts|what)","nothing (else|outside)"]}],"hint":"The notes have chatter, dropped ideas and changed numbers. Give the exact six labels in order and tell the AI which version of a changed figure to keep.","mission":"Turn the Brightloop spring promo kickoff into an agreed plan.","musts":["Six lines under 15 words","Use final figures","Notes only"],"rubricLabels":["The output has six lines starting with Goal:, Audience:, Message:, Channels:, Budget: and Campaign end:, in that order","Budget says $9,000 (not $12,000) and Campaign end says Mar 21 (not Mar 14)","Channels names email and Instagram only; it does not list TikTok or paid search as channels"]}