{"id":"mkt2-landing-hero-fields-from-spec","audience":"small-business","category":"social-content","track":"marketing","technique":"grounding","level":"beginner","title":"Write a landing page hero from a spec that promises only what ships","free":false,"task":"You write the homepage hero for Quillstack, a note-taking app for small teams. Write a prompt for exactly three plain-text lines: \"Headline:\" (8 words or fewer), \"Subhead:\" (under 20 words), and \"Button:\" (3 words or fewer). Promise only what ships today. Do not mention features that are in beta or planned, and don't use the words revolutionary, effortless or AI-powered.","materialLabel":"Product spec (attached to your prompt automatically)","material":"QUILLSTACK - spec summary, Nov\n\nShipping today:\n- Shared notebooks for teams of up to 25\n- Real-time co-editing with comments\n- Search across all notebooks\n- Import from Markdown and Word files\n- Free for up to 3 users; paid from $6 per user per month\n\nIn beta (invite only):\n- Meeting summaries written by an assistant\n- Calendar sync\n\nPlanned for next year:\n- Mobile offline mode\n- Public pages\n\nTarget customer: teams of 3 to 25 that currently share notes in scattered documents.\nCurrent homepage line (to be replaced): \"The revolutionary, AI-powered way to work together effortlessly.\"\nCompetitor tagline for reference: \"All your notes, one brain.\"","rules":[{"type":"plainText"},{"type":"maxWords","max":60}],"mistakes":[{"title":"Promising beta features","why":"The AI loves the assistant summaries and works them into the hero.","fix":"Add: \"Promise only features that ship today; skip beta and planned ones.\"","checks":["r1"]},{"title":"Reusing the old buzzwords","why":"The AI echoes the current homepage line.","fix":"Name the banned words: revolutionary, effortless, AI-powered.","checks":["r2"]},{"title":"Going past the limits","why":"Headlines get long without a word cap.","fix":"Give each line a cap, like 'Headline 8 words or fewer'.","checks":["r0"]},{"title":"Letting markdown through","why":"AI adds bold text and headings by default.","fix":"Add: \"Plain text only, no bold, no headings.\"","checks":["plainText"]},{"title":"Trusting the AI to count words","why":"AI is bad at counting and often runs past a word limit.","fix":"Cap each part (for example \"each line under 15 words\") so the total lands well under the limit.","checks":["maxWords"]}],"promptHints":[{"label":"Names the three labels","patterns":["headline:.*subhead:","button:"]},{"label":"Caps each line","patterns":["8 words","20 words","3 words"]},{"label":"Limits to shipping features","patterns":["ships? today","only .*ship","shipping","not .*beta"]},{"label":"Bans buzzwords","patterns":["revolutionary","effortless","ai.powered"]},{"label":"Asks for plain text","patterns":["plain text","no bold","no intro"]}],"hint":"The spec includes beta and planned features, and the old line is full of buzzwords. Say which are allowed, which words are banned and the cap for each line.","mission":"Write Quillstack's homepage hero promising only what ships today.","musts":["No beta or planned features","No banned buzzwords","Button 3 words max"],"rubricLabels":["The output has exactly three lines starting with Headline:, Subhead: and Button:, with the headline 8 words or fewer, the subhead under 20 words and the button 3 words or fewer","The copy refers only to shipping features (such as shared notebooks, co-editing or search) and not to meeting summaries, calendar sync, offline mode or public pages","It does not use the words revolutionary, effortless or AI-powered, and does not copy the competitor tagline"]}